#Japan #Tokyo #G-SHOCK #Casio #Yuto Horigome

Casio and Yuto Horigome: A Perfect Partnership

Casio Computer Co., Ltd. recently announced an exciting ambassador partnership with professional skateboarder Yuto Horigome. The collaboration seeks to expand the reach of G-SHOCK, the brand's renowned line of shock-resistant watches, particularly within the skateboard community and beyond.

Yuto Horigome, who took up skateboarding at the tender age of six, has since carved a remarkable career for himself. He is not only known for his impressive competition wins but also for his dedication to promoting skateboarding as a lifestyle and an art form. Through various media, Horigome shares his technical skills and creative passions which resonate strongly with both the skate culture and the values represented by G-SHOCK.

The visionary alignment between Horigome and G-SHOCK could not be more fitting. Both share an ethos of perseverance and innovation, constantly pushing their boundaries. Casio’s G-SHOCK brand has always embraced the spirit of resilience, and Horigome embodies this through his determination to overcome challenges in pursuit of excellence. Together, they aim to inspire a new generation of skaters and enthusiasts worldwide.

To celebrate this new partnership, a unique visual has been created featuring typography by VERDY, a well-known artist and close associate of Horigome. In conjunction with this artwork, THIRTY 3 MAGAZINE, a street culture publication headed by VERDY, has released a special film highlighting Horigome's journey and the essence of skateboarding.

Moving forward, the collaboration will involve various initiatives designed to elevate the recognition and development of skate culture globally. G-SHOCK and Horigome will engage audiences in Japan and around the world, sharing messages that connect skateboarding with creative expression and lifestyle.

Horigome expressed his excitement about the partnership, stating, “I am thrilled to collaborate with G-SHOCK. I want to continue embracing challenges in my own way and contribute to supporting the next generation of skaters. I look forward to facing new challenges together with everyone involved.” With plans for joint promotions and outreach, both Horigome and G-SHOCK are committed to pushing the envelope and exploring new creative avenues within skate culture.

Thus, this partnership marks a significant milestone not just for Horigome and Casio but for the entire skateboarding community, as they work to redefine boundaries and inspire future talents. The world will undoubtedly see a fresh wave of innovation and creativity as a result of their joint efforts, further solidifying the role of G-SHOCK as a cornerstone in the world of skateboarding and culture.

Stay tuned for more updates and initiatives from this dynamic partnership that promises to leave an indelible mark on the skateboarding landscape.