#Japan #Tokyo #G-SHOCK #Yuto Horigome #Casio Computer

Casio Partners with Yuto Horigome

In a groundbreaking collaboration, Casio Computer Co., Ltd. announced on February 5, 2026, a partnership with professional skateboarder Yuto Horigome as its brand ambassador. This partnership celebrates not only Horigome's exceptional talent in skateboarding but also aims to elevate the G-SHOCK brand of shock-resistant watches on a global scale.

Since the age of six, Horigome has been passionately involved in skateboarding, building an impressive competitive record, filled with notable victories at major skateboarding events. His influence extends beyond just competitive achievements; he has been a pivotal figure in spreading skate culture through a myriad of skateboarding content, showcasing the technical mastery and artistic essence of the sport.

Horigome's journey is characterized by his determination to overcome obstacles and reach new heights in skateboarding—a philosophy that aligns seamlessly with the G-SHOCK brand. Known for its resilience and unwavering spirit, G-SHOCK resonates with Horigome’s ongoing quest for excellence and innovation. As the partnership unfolds, both parties aspire to reinforce the exciting world of skateboarding and inspire a new generation of fans globally.

To commemorate this partnership, a special creative visual was unveiled, featuring typography by VERDY, an artist closely associated with Horigome. Additionally, a unique video highlighting their collaboration was produced by THIRTY 3 MAGAZINE, a prominent publication focusing on street culture, and was released across Casio’s official social media channels, captivating audiences with its dynamic portrayal of skate culture.

Horigome expressed his enthusiasm for this venture, saying, "I am thrilled to partner with G-SHOCK. My goal is to embrace challenges in my own style while simultaneously supporting the younger generations. I look forward to pursuing new challenges alongside everyone involved in this partnership."

Together, Horigome and G-SHOCK aim to amplify the visibility and evolution of skate culture, engaging with fans and communities in Japan and beyond. Known for his expressive style and status as a fashion icon, Horigome embodies the spirit of the G-SHOCK brand, promising exciting initiatives that celebrate the vibrancy of skateboarding as it continues to forge its path within both competitive and street culture.

This partnership not only marks a significant milestone for Casio but also shines a spotlight on the art and discipline of skateboarding, further solidifying its place in global youth culture. As they embark on this journey together, both Casio and Horigome look forward to inspiring future generations while making an impact on the world of sport and fashion.