#Japan #marketing #The Trade Desk #Shibuya, Tokyo #Ponta

The Trade Desk and Loyalty Marketing's Strategic Collaboration

In a significant move to enhance advertising capabilities in Japan, The Trade Desk (NASDAQ: TTD), a global leader in advertising technology, has partnered with Loyalty Marketing Co., Ltd. This collaboration aims to utilize Ponta's extensive retail data within The Trade Desk's advanced advertising buying platform. This partnership will empower advertisers with refined audience targeting and enable effective measurement of advertising impacts, from exposure to purchasing lifts.

A Leap Forward in Retail Data Utilization

The partnership signifies a major advancement for The Trade Desk in terms of utilizing retail data within the Japanese market. Loyalty Marketing operates the common point service ‘Ponta’ and boasts a vast network of around 160 partner companies across various industries. This network supports access to comprehensive data on more than 100 million Ponta members, including real-world purchasing data, lifestyle insights, and unique value perception metrics.

Through this collaboration, advertisers will have the opportunity to exploit trustworthy and diverse retail data, facilitating an omnichannel approach across a variety of platforms such as over-the-top (OTT) media, connected TV (CTV), digital out-of-home (DOOH), mobile, and display advertising. Furthermore, advertisers will soon be able to visualize how effective their campaigns are in driving actual purchasing behaviors through enhanced measurement enabled by Ponta data.

Insights from Industry Leaders

Takahiro Ogawa, Head of Data Innovation at Loyalty Marketing, expressed, "We are thrilled about this collaboration with The Trade Desk, allowing advertisers to leverage Ponta's retail data for their campaigns. By not only targeting based on data but also measuring how advertising contributes to purchases, this initiative will enhance visibility and increase the value of advertising activities. Our goal is to continue supporting marketing through this service and robust data analysis of Ponta's member base."

Kei Majima, General Manager of The Trade Desk Japan, stated, "Through this partnership with Loyalty Marketing, advertisers can now realize advertising delivery and measurement using Ponta's retail data. As the media environment grows increasingly complex, correctly measuring advertising efficacy and providing improved consumer ad experiences is more important than ever. Leveraging LM's data will lead to more precise targeting and closed-loop measurement, elevating the use of retail data in Japan. This will enable advertisers and agencies to achieve more effective and efficient media buying."

Data Privacy and Compliance

It's important to note that this service operates by linking data in a way that does not specify personal information. Loyalty Marketing adheres to Ponta membership regulations, personal information protection laws, and other applicable laws and guidelines when conducting data analysis.

About Loyalty Marketing

Loyalty Marketing operates the Ponta common point service, backed by a member base of 123.4 million as of August 2025. The company utilizes a vast array of offline factual data to support corporate marketing efforts. Their services range from targeted advertising across platforms like LINE, Facebook, Instagram, and YouTube to real purchasing analytics that calculate the number of customers who actually made purchases at stores.

About The Trade Desk

The Trade Desk is a technology company focused on supporting advertising buyers. Through its self-service cloud-based platform, advertisers can create, manage, and optimize digital ad campaigns across various formats on PC, mobile, and connected TVs. By connecting with major data, inventory, and publisher partners, The Trade Desk ensures the maximization of reach and operational efficiency while allowing customization through its Enterprise™ API. Headquartered in Ventura, California, The Trade Desk has offices in the United States, Europe, and Asia. For more information, visit The Trade Desk Website.