#Japan #Tokyo #Ice Cream #Lotte #CUTIE STREET

Experience Asia with Every Bite

LOTTE, a prominent player in the ice cream market, is thrilled to announce the launch of its first entirely new ice cream brand in ten years, titled 'In Love with Asia'. Set to debut on April 6, 2026, this series promises a flavorful journey through the rich culinary traditions of Asia. The launch is complemented by an exciting TV commercial featuring the astonishing idol group, CUTIE STREET, well-known for their vibrant social media presence and immense popularity.

The new TV commercial, titled 'It’s like traveling with every bite!', will air nationwide, albeit excluding select regions. It showcases CUTIE STREET enjoying the decadent ice cream flavors available in the new series. Alongside the commercial, a behind-the-scenes special will be released on YouTube, offering fans an exclusive glimpse into the making of this vibrant campaign.

A Colorful Journey Through Flavor

The TV commercial begins with striking visuals of CUTIE STREET members in stunning, colorful outfits, each taking turns to spell out 'A - J - I - A - N - I - K - O - I - S - H - I - T - E'. Their energetic group chant, 'We are in love with Asia!', leads to a breathtaking transformation of the scene into an extravagant tea party, reminiscent of an enchanting palace in Asia, adorned with lush flowers and elaborate decor.

As the catchy theme song 'Nice Day' kicks in, the members engage in a perfectly synchronized dance, enhancing the upbeat atmosphere. The spotlights shift to the ice cream itself, featuring enticing flavors like 'Brown Sugar Oolong Milk Tea' and 'Creamy Almond Tofu'. The joyous reactions from the members are palpable, as they gush over the authenticity and deliciousness of the flavors, expressing sentiments like 'It’s even better than I expected!' and 'So delicious!'. The expressions of surprise and delight light up the screen, drawing in viewers.

Highlights of the Dance

Regularly, the commercial features scenes of members performing an adorable 'Spoon Dance', where they dance in unison, each wielding their ice cream spoons. Their synchronized movements culminate in a cheerful pose declaring 'Nice Day!', radiating vibrant energy and contagious happiness. This spirited performance is likely to put smiles on the faces of those watching.

The conclusion of the commercial brings back the phrase 'It’s like traveling with every bite' as the entire group gathers closely, signaling the introduction of two exclusive summer flavors: 'Mango Lassi' and 'Jasmine Milk Tea', showcasing the colorful assortment that will brighten up the upcoming season.

Behind-the-scenes Excitement

To celebrate the launch of the TV commercial, a special behind-the-scenes video detailing the recording sessions and shooting of the commercial has also been released. It features the members tasting the new flavors for the first time, embodying the campaign's theme of 'traveling with every bite'. Their genuine surprise and interactions, along with the proposal for future flavors and unique spoon designs, provide delightful insights into their creative process.

A noteworthy highlight includes producer Enon Kawatani’s supervision during the recording of the campaign’s upbeat song, 'Nice Day'. This rare opportunity gives fans an intimate look at the recording sessions, showcasing both their professionalism and the camaraderie within the group.

The behind-the-scenes video is packed with various interactions, stunning visuals from the concept shoots, and additional insights that elucidate the entirety of this dynamic project.

About CUTIE STREET

Launched as part of the Asobisystem idol project 'KAWAII LAB.', CUTIE STREET debuted on August 2024 and is composed of eight talented members: Risa Furusawa, Aika Sano, Kana Itakura, Ayano Masuda, Eru Kawamoto, Miyu Umeda, Nagisa Manabe, and Haruka Sakuraba. Their concept as 'KAWAII MAKER' reflects their mission to spread kawaii culture globally, originating from the heart of Harajuku.

For more information, you can visit their official website or follow them on YouTube, Instagram, TikTok, and Twitter.