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DDB Worldwide Triumphs Again at Cannes Lions 2025

In a remarkable achievement, DDB Worldwide, part of the Omnicom group, has once again claimed the prestigious title of Network of the Year at the Cannes Lions International Festival of Creativity 2025. This incredible recognition marks the second consecutive year that DDB has received this honor, following their historic win in 2023.

The agency's performance was outstanding, surpassing its 2023 total with a staggering 112 Lions awarded, solidifying its position at the forefront of the global creative industry. This year, DDB was celebrated not only for its creativity but also for its transformative approach, guided by its newly appointed global leadership duo, CEO Alex Lubar and President and Chief Creative Officer Chaka Sobhani.

Since their assumption of leadership, Lubar and Sobhani have steered the network into a new era characterized by a tighter integration of creative efforts, emotional storytelling, and a focus on impactful work that resonates culturally and drives real business results.

Sobhani expressed her excitement about the win, stating, "I literally have no words. This means so much to us. I couldn’t be prouder of our DDB network and the passion, commitment, and love that has brought us this far. A huge thank you to our amazing clients for their trust and partnership - we wouldn’t be here without you and I hope we’ve made you proud. I hope this is just the beginning of many more great things to come from DDB, and on a personal note, I can only say it’s been the most incredible first year!”

In the spirit of celebration, Lubar remarked, "2023 was a pivotal year for DDB, but we treated it as a beginning. The momentum you are seeing today is the result of a global network aligned with a simple belief - creativity is the most powerful force in business. I am incredibly proud of our exceptional teams and our partner clients for this collective effort."

Highlights from Cannes Lions 2025

DDB achieved several notable accolades at this year’s festival:

• - Regional Network of the Year – Latin America
• - Regional Network of the Year – Pacific
• - Classic Track Agency of the Year – Africa Creative DDB
• - Good Track Agency of the Year – Africa Creative DDB
• - Experience Track Agency of the Year – DM9

Moreover, DDB made history by winning four Grand Prix awards for different brands for the first time since 2016:
1. Audio and Radio: "One Second Ads" (Budweiser, Africa Creative DDB)
2. Music: "Tracking Bad Bunny" (Rimas Entertainment, DDB Latina Puerto Rico)
3. Creative Data: "Efficient Way to Pay" (Consul, DM9)
4. Sustainable Development Goals: "The Amazon Greenventory" (Natura, Africa Creative DDB)

The tally of awards secured for DDB included:

• - 20 Gold Lions
• - 37 Silver Lions
• - 51 Bronze Lions
• - 320 total nominations

Notably, DDB won its first Gold Lion in Finland for Nordea's parental leave mortgage and achieved remarkable success for McDonald’s, receiving the highest number of awards for this account compared to any other agency network.

The driving force behind this creative surge was the DDB Global Creative Council, Bullseye, led by Susie Walker, who oversees global creative operations. This initiative has continually pushed boundaries across regions by integrating emerging creative talents who have significantly influenced DDB’s award-winning creative output.

DDB’s rise has been further propelled by several of its dynamic regional agencies, such as DDB Paris, Africa Creative DDB, alma, DM9, and NORD DDB. Their bold and culturally resonant work continues to redefine creative excellence standards worldwide.

As creativity becomes an increasingly vital differentiator in the business landscape, DDB's triumph at Cannes reinforces the belief that emotional storytelling not only connects with people but also generates tangible market results. The winning campaigns of this year have not only garnered recognition but also enabled clients to achieve measurable growth across various categories.

About DDB Worldwide

DDB is recognized as the agency of emotional advantage. We believe that when people feel, they act—and when they act, brands grow. This emotional advantage is our key to creating intimacy at scale, unlocking brand growth, and designing ideas that move people, businesses, and culture.

As one of the leading global advertising and marketing networks, DDB seamlessly combines creative excellence with strategic efficiency to deliver measurable results. With 140 offices across more than 60 countries, we partner with iconic brands such as MARS, McDonald's, Molson Coors, Volkswagen, Amazon, Unilever, JetBlue, Adidas, PlayStation, and the U.S. Army.

Our impact speaks volumes—we have been named the most awarded agency network at the 2024 Effie Global Best of the Best, Global Network of the Year by Cannes Lions (2023 and 2025), and Agency Network of the Year by DAD for three consecutive years (2021-2023). Furthermore, we have been ranked in the Top 3 global networks by WARC for 13 of the last 16 years. Founded in 1949, DDB is a proud member of the Omnicom Group (NYSE OMC).