#USA #Pittsburgh #Chicken of the Sea #Frank's RedHot #Jessica Simpson

Chicken of the Sea Partners with Jessica Simpson for a Vibrant Revamp

In an exciting move to refresh its brand and engage consumers, Chicken of the Sea has announced a partnership with acclaimed musical artist and entrepreneur Jessica Simpson. This collaboration not only revitalizes their iconic jingle but also heralds the debut of an innovative product: a Wild Caught Light Tuna Packet seasoned with the beloved Frank's RedHot® sauce.

A Nostalgic Yet Fresh Tune

Chicken of the Sea, well-known for its delicious seafood offerings, is taking a step back to its roots with the revamp of its classic jingle from the 1960s. The new advertisement, featuring a modern twist, showcases Jessica Simpson in the recording studio, channeling her love for the brand while highlighting the new product. In a 30-second TV and digital spot, viewers will catch a glimpse of how the Wild Caught Light Tuna Packet infused with Frank's RedHot adds flavor and protein to meals, energizing Simpson during her busy recording sessions.

According to Griffin Raasch, the Director of Marketing at Chicken of the Sea,

“We couldn't imagine a better partner than Jessica Simpson to revamp our brand's beloved jingle. This felt like the perfect moment to announce our newest tuna packet made in partnership with Frank's RedHot®.”

Introducing the Product: Tuna with a Kick

The new Chicken of the Sea Wild Caught Light Tuna Packet with Frank's RedHot® is not just delicious; it's also remarkably convenient. Each packet serves up 14 grams of protein and only 70 calories, making it a perfect on-the-go snack. Here's what you need to know about this unique product:

• - Ready-to-eat: No need for preparation or refrigeration – perfect for busy lifestyles.
• - Versatile usage: It can be enjoyed straight from the packet, added to salads, grain bowls, wraps, and rice dishes, providing a quick protein boost.
• - Portability: The product is designed for snacking anytime, anywhere, aligning with modern consumer needs for convenience and quick meal solutions.

Packed with flavor and nutritional benefits, this tuna packet promises to deliver tasty meals and snacks with ease.

The Legacy of Chicken of the Sea

For more than a century, Chicken of the Sea has built a reputation for providing high-quality seafood. The brand is not only focused on delivering delicious products but is also committed to sustainability and social responsibility through their SeaChange 2030 initiative. This pledge emphasizes their dedication to bettering the oceanic ecosystem as well as the communities they serve.

With over a hundred years of experience, Chicken of the Sea continues to innovate while respecting its heritage. It offers a wide variety of products including tuna, salmon, clams, crab, mackerel, and sardines in various formats. Consumers can easily find something that fits their dietary preferences and lifestyles, all while enjoying the delightful taste of seafood.

Frank's RedHot: A Flavorful Partnership

Frank's RedHot, celebrated for its iconic cayenne pepper sauce, provides the perfect partner for Chicken of the Sea's new tuna offering. Established in 1920, this brand has become synonymous with flavor, famously known for its role in creating the original Buffalo wings in 1964. This partnership emphasizes the blending of fish and spice, creating a uniquely delicious product that caters to adventurous eaters.

As consumers look for convenient yet flavorful options, the partnership between Chicken of the Sea and Jessica Simpson represents a fresh evolution in food advertising and product offerings. With the updated jingle reconnecting consumers to a cherished brand and the new product catering to modern convenience, Chicken of the Sea is set to remain a staple in households across America.

To explore more about Chicken of the Sea’s offerings, visit their official website at Chicken of the Sea and follow them on social media platforms for the latest updates and recipes.

This collaboration signifies the unwavering commitment of both brands to provide not just products, but delightful experiences for culinary enthusiasts everywhere.