FamilyMart's Richly Flavored Chicken Delights Return with Twice the Taste This February
FamilyMart, a favorite convenience store in Japan, is set to launch its most popular chicken products back into the spotlight. The much-anticipated 'Rich Cheese in Famichiki' and 'Rich Cheese in Crispy Chicken' will hit shelves on February 10, 2026. Known for innovating their offerings, FamilyMart aims to deliver unmatched flavor with these newly improved items.
The 'Rich Cheese in Famichiki', priced at 239 yen (tax included 258 yen), is a juicy chicken delight that was previously recognized as the best-selling flavor in the Famichiki series. This product has successfully crossed the milestone of 2.5 billion units sold by the end of December 2025, securing its place as the top-selling item in FamilyMart's lineup. The original 'Cheese in Famichiki' was launched in 2021, quickly gaining popularity and prompting numerous requests for its comeback. After a four-year hiatus, it was reintroduced in February 2025, generating record-breaking sales during its first week.
The revamped version of 'Rich Cheese in Famichiki' boasts an enhanced flavor profile, utilizing a greater ratio of aged cheddar cheese to give consumers an unforgettable intensification of cheese richness. From the first bite to the last, each mouthful promises a delightful explosion of flavor paired with the signature juiciness of Famichiki.
Also debuting is the 'Rich Cheese in Crispy Chicken' at 184 yen (tax included 198 yen). This crispy treat features a delectable contrast between a crunchy coating and a smooth, rich cheese filling. Last year's iteration utilized cream cheese sauce, but this year’s recipe strives for an even deeper taste experience. By integrating three types of cheese, this product offers a beautifully creamy texture complemented by a crisp, fried layer—offering a unique taste experience distinct from its Famichiki counterpart.
As part of their commitment to fulfilling customer desires, FamilyMart ensures that these chicken delicacies are accessible to cheese enthusiasts and loyal Famichiki fans alike. In a move to enhance customer engagement, the store will also roll out activities surrounding this flavor revival.
Product Name: Rich Cheese in Famichiki
Price: 239 yen (tax included 258 yen)
Launch Date: February 10, 2026
Availability: Nationwide
Details: Juicy chicken is enveloped around intensely flavored cheese, delivering an unforgettable flavor experience with every bite.
Product Name: Rich Cheese in Crispy Chicken
Price: 184 yen (tax included 198 yen)
Launch Date: February 10, 2026
Availability: Nationwide
Details: A crispy breading meets rich cheese flavors for a mouthwatering combination that customers will love.
In addition to the product launches, FamilyMart will air a new TV commercial titled "Rich Cheese in Famichiki Cheese Trip" starting February 10, featuring popular talent Rika Yagi. This campaign aims to invigorate excitement around the new product lineup.
Customers who purchase either new item through the FamilyMart app ‘Famipay’ between February 10 and February 16, 2026, will receive a coupon for a free 'Crispy Chicken (Plain)' available from February 17 to February 23, 2026.
Moreover, there’s a chance to win one of 50,000 discount coupons worth 100 yen for the ‘Rich Cheese in Famichiki’ by following FamilyMart’s official X account and participating in their promotional engagement post from February 10 to February 16.
Amidst these initiatives, FamilyMart remains committed to its slogan, "With you, Convenience, FamilyMart," striving to be an indispensable part of customers' lives and a hallmark in local communities. As we gear up for February, the anticipation surrounding these products continues to build among the fans of Famichiki.
The 'Rich Cheese in Famichiki', priced at 239 yen (tax included 258 yen), is a juicy chicken delight that was previously recognized as the best-selling flavor in the Famichiki series. This product has successfully crossed the milestone of 2.5 billion units sold by the end of December 2025, securing its place as the top-selling item in FamilyMart's lineup. The original 'Cheese in Famichiki' was launched in 2021, quickly gaining popularity and prompting numerous requests for its comeback. After a four-year hiatus, it was reintroduced in February 2025, generating record-breaking sales during its first week.
The revamped version of 'Rich Cheese in Famichiki' boasts an enhanced flavor profile, utilizing a greater ratio of aged cheddar cheese to give consumers an unforgettable intensification of cheese richness. From the first bite to the last, each mouthful promises a delightful explosion of flavor paired with the signature juiciness of Famichiki.
Also debuting is the 'Rich Cheese in Crispy Chicken' at 184 yen (tax included 198 yen). This crispy treat features a delectable contrast between a crunchy coating and a smooth, rich cheese filling. Last year's iteration utilized cream cheese sauce, but this year’s recipe strives for an even deeper taste experience. By integrating three types of cheese, this product offers a beautifully creamy texture complemented by a crisp, fried layer—offering a unique taste experience distinct from its Famichiki counterpart.
As part of their commitment to fulfilling customer desires, FamilyMart ensures that these chicken delicacies are accessible to cheese enthusiasts and loyal Famichiki fans alike. In a move to enhance customer engagement, the store will also roll out activities surrounding this flavor revival.
Product Overview
Product Name: Rich Cheese in Famichiki
Price: 239 yen (tax included 258 yen)
Launch Date: February 10, 2026
Availability: Nationwide
Details: Juicy chicken is enveloped around intensely flavored cheese, delivering an unforgettable flavor experience with every bite.
Product Name: Rich Cheese in Crispy Chicken
Price: 184 yen (tax included 198 yen)
Launch Date: February 10, 2026
Availability: Nationwide
Details: A crispy breading meets rich cheese flavors for a mouthwatering combination that customers will love.
In addition to the product launches, FamilyMart will air a new TV commercial titled "Rich Cheese in Famichiki Cheese Trip" starting February 10, featuring popular talent Rika Yagi. This campaign aims to invigorate excitement around the new product lineup.
Promotions
Customers who purchase either new item through the FamilyMart app ‘Famipay’ between February 10 and February 16, 2026, will receive a coupon for a free 'Crispy Chicken (Plain)' available from February 17 to February 23, 2026.
Moreover, there’s a chance to win one of 50,000 discount coupons worth 100 yen for the ‘Rich Cheese in Famichiki’ by following FamilyMart’s official X account and participating in their promotional engagement post from February 10 to February 16.
Amidst these initiatives, FamilyMart remains committed to its slogan, "With you, Convenience, FamilyMart," striving to be an indispensable part of customers' lives and a hallmark in local communities. As we gear up for February, the anticipation surrounding these products continues to build among the fans of Famichiki.
Topics Consumer Products & Retail）
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