#United States #Salt Lake City #coffee franchise #Beans & Brews #High-Altitude Roasting

Beans & Brews Coffee House Concludes 2025 with Strategic Growth and Recognition

Beans & Brews Coffee House, a rising player in the coffee franchise industry, celebrated a successful close to 2025, marked by significant growth, innovative menu changes, and industry accolades. Renowned for its High-Altitude Roasting™ method and inviting mountain atmosphere, the franchise has successfully expanded its presence while retaining a commitment to excellence in coffee quality and community engagement.

Throughout the past year, Beans & Brews opened 11 new locations across strategic markets, including continued growth in Utah, as well as expansions into Texas with locations in both the Dallas-Fort Worth Metroplex and Houston, and ventures into Nevada. The company also expressed intentions to further develop in Idaho, reinforcing its confidence in the franchise model and long-term vision for sustainable growth.

"2025 was a key milestone for Beans & Brews," stated Doug Willmarth, the company's CEO. "We not only met our goal of 15% growth, but we also strengthened our relationships with franchise partners and continued innovating our menu while honoring our roots. The progress we've made reflects our robust brand, dedicated franchise community, and the positive culture we have established."

Innovations in Product Development

Beans & Brews took major strides in product innovation this year with the appointment of Chef Becca McIntyre as Vice President of Supply Chain and Culinary. A classically trained chef with a wealth of experience, McIntyre was instrumental in doubling the sales of the brand's cold brew offerings, attracting a broader customer base.

In alignment with customer preferences, the company rolled out several innovative drinks throughout 2025, all anchored by their commitment to high-quality ingredients and their signature roasting process. This included the launch of new beverage platforms, seasonal drinks, and limited-time exclusives that catered to the evolving tastes of their clientele. One of the standout innovations was their new protein coffee line, which utilized creamy, dairy-based protein milk instead of powder, offering a rich and fulfilling drink whether served hot or iced.

Seasonal offerings remained another vital component of the brand's strategy, with fall and winter selections combining returning favorites and fresh creations, resulting in heightened customer excitement and impressive sales figures.

Industry Recognition and Company Culture

Beans & Brews' accomplishments throughout 2025 did not go unnoticed, as the brand received prestigious recognition, including spots on Franchise Times' Top 400 list and QSR's Top 50 Contenders and Best Brands to Work For.

The company’s family-oriented culture was highlighted during their inaugural Beans & Brews Family Reunion, a franchise conference focused on education, collaboration, and celebration among the franchise owners. This event showcased the robust community spirit that the brand has cultivated.

As Beans & Brews Coffee House embarks on 2026, it stands poised for continued expansion, driven by a strong network of franchise owners, ongoing innovation, and a steadfast commitment to quality that promises long-term growth.

To explore franchise opportunities with Beans & Brews Coffee House, visit BeansAndBrews.com/franchise.

About Beans & Brews Coffee House

Founded in 1993 and establishing a franchise model in 2004, Beans & Brews Coffeehouse launched its first outlet in Salt Lake City, becoming synonymous with High-Altitude Roasting™. This unique roasting process, fine-tuned in the Salt Lake Mountain valley, emphasizes low-temperature roasting for optimal flavor retention, resulting in a smoother, richer coffee. With over 89 locations across seven states and an additional 112 in development, Beans & Brews continues to offer a diverse menu of hot and iced specialty coffees, frozen beverages, teas, energy drinks, and a range of healthy food selections. For more details about Beans & Brews, check out BeansAndBrews.com.