A Summer Delight: Marugame Seimen’s Nagori Pork Shabu Udon
Marugame Seimen, the renowned Sanuki udon specialty chain, is celebrating the launch of its summer dish, the "Nagori Pork Shabu Udon". Started on August 4, 2026, the new TV commercial featuring actress Ayaka Ueto highlights this refreshing dish, which has already surpassed 6.8 million servings since its debut in June.
Using only the finest Hokkaido wheat, salt, and water, each bowl of udon is made fresh daily from scratch. The dish combines chilled udon, tender pork shabu, and crunchy nagori, creating the perfect balance of textures. It is a refreshing option for hot summer days, promising both satisfaction and a delightful experience with every bite.
The latest commercial showcases Ueto's excitement, proclaiming, "With Marugame Seimen's Nagori Pork Shabu Udon, you can enjoy free toppings!" Viewers are taken on a journey through the flavors of the dish while hearing Ueto's enthusiastic commentary. Viewers also see Ueto savoring the udon, which marries flavors of tender pork, crisp nagori, and a hint of citrus all in one lively bowl.
But the fun doesn’t stop there! The commercial introduces various ways to enhance the dining experience with an array of free toppings. With Ueto encouraging, "Get creative with shibi-spicy chili oil, wakame, and ginger!" customers can customize their udon. Ueto's cheer elevates the dish to another level, providing endless combinations that cater to different tastes and preferences.
A Closer Look at the Udon
The Nagori Pork Shabu Udon is a summer staple that is designed for hot weather enjoyment. Soft, chilled pork shabu blends seamlessly with the cool udon and features a fresh, crunchy texture provided by the nagori. This dish reflects the essence of summer, embodying a perfect balance of flavors and textures. The udon is made fresh on-site, ensuring a chewy consistency unique to Marugame Seimen.
Customizing Your Experience
Marugame Seimen takes pride in allowing customers to personalize their meals through a selection of eight free toppings. Options include:
- - Green Onions: Adds a refreshing crunch.
- - Grated Ginger: Provides a zesty kick to the dish.
- - Ten-kasu (Tempura Crumbs): Offers a nice crispy texture.
- - Shibi Spicy Chili Oil: For a deep and spicy flavor.
- - Wakame: Contributes a seaweed flavor and vibrant color.
- - Wasabi: A sharp, piquant addition.
- - Sesame Seeds: Enhances nutty notes to the dish.
A Message from Ayaka Ueto
In an exclusive interview, Ueto shared her personal connection to the Nagori Pork Shabu Udon. She expressed, "This dish captures the essence of summer with its crisp flavors and refreshing ingredients. It's the perfect way to enjoy a meal during the hot season." Furthermore, she suggested pairing the udon with toppings like green onions and grated ginger for an added refreshing effect.
Ueto humorously identified herself as the "Property Check Demon," demonstrating a playful side while showcasing her enthusiasm for the dish. Her love for property check-ups made her relatable and added an unexpected twist to the promotional campaign.
Production Insights
The TV commercial was filmed amidst a vibrant summer festival backdrop, where Ueto donned a traditional yukata as part of the lively scenes. Viewers can watch her relish various topping combinations that add to the deliciousness of the Nagori Pork Shabu Udon, all while promoting a fun and festive atmosphere.
With the combination of Ueto's infectious energy and the exquisite presentation of the udon, the new commercial is sure to catch the attention of both fans of Marugame Seimen and newcomers alike. This summer, discover how Marugame Seimen redefines udon experiences and enjoy the refreshing flavors of Nagori Pork Shabu Udon in your own creative way!
Marugame Seimen — Taste the Difference
As Marugame Seimen continues to drive the udetting industry with its commitment to freshness and quality, customers can expect an unforgettable dining experience. Join the millions in enjoying the skillfully crafted dishes, and this summer, make every bite a celebration with the Nagori Pork Shabu Udon!