The Evolving Landscape of New Sales Tactics in the Era of iOS Call Screening

As the digital age continues its rapid evolution, traditional sales models are being forced to adapt, especially in light of the emerging iOS call screening feature. Immedia, a Tokyo-based company led by CEO Hideki Hamada, is preparing to address this shift at the conference titled ‘PERIOD. Update the Common Sense of New Sales’ organized by CelebriX. The discussion will explore how the widespread adoption of phone screening technology is impacting the new sales landscape.

The Conference Context

In recent years, the introduction of phone screening features on iOS has made it increasingly difficult for companies to connect with customers through traditional phone calls. This signifies a crucial turning point where former norms of assuming calls could always connect are being challenged. While fundamentally altering the landscape, customers are increasingly relying on digital platforms for information and deciding when to engage with sales representatives. This shift emphasizes the necessity for sales strategies that prioritize customer behavior over traditional call-based tactics.

The session will grasp iOS call screening as a structural change, not just a passing trend, and will delve into the strategic redesign required for new sales processes.

Session Overview

With the growing prevalence of phone screening on iOS, new sales strategies must acknowledge that the assumption of calls successfully connecting is becoming untenable. The previous focus on outbound calling and traditional inside sales based on telephonic interaction now faces substantial reassessment. This session will categorize and analyze how the changes brought about by iOS call screening affect new sales and inside sales processes.

Participants will gain insights into establishing more effective sales processes that do not rely on phone calls but rather revolve around generating high-quality leads from customer-driven actions. How do organizations continue to achieve sales success while operating under the premise of ‘not connecting’? This question will be explored with multiple real-world examples.

Event Details

- Event Name: PERIOD. Update the Common Sense of New Sales
- Date & Time: March 5, 2026, from 11:50 AM to 12:10 PM
- Format: Online (via Zoom)
- Participation Fee: Free
- Managed by: CelebriX

Who Should Attend?

This conference is highly beneficial for:

- Sales and inside sales professionals struggling to achieve the same level of success as before.
- Those responsible for sales and marketing who feel constrained by call-centric sales strategies.
- Anyone looking to better grasp the impact of iOS call screening technology.
- Individuals aiming to establish a stable mechanism for generating quality leads and appointments.

Register Here

Speaker Profile

Hideki Hamada, CEO of Immedia

Hideki Hamada has a rich background that includes working at Mitsui & Co. in new business sectors, particularly in IT, where he was heavily involved in new ventures. After studying at Harvard Business School, he dove into various investment endeavors. In 2016, he joined bitFlyer in the U.S. and subsequently held significant roles in Sansan and other enterprises before founding Immedia in 2022, aiming to facilitate automated prospecting without the necessity of phone calls.

About Immedia

Immedia’s mission revolves around increasing valuable meetings, offering cutting-edge automation tools that optimize the scheduling of impactful business discussions. We believe in creating connections that foster innovation and social change, reflecting our commitment to bridging creativity with technology.

Our vision is to facilitate smooth interactions between creators and users, allowing them a stress-free environment to collaborate in envisioning a better future. Immedia is dedicated to this transformative journey and is determined to redefine the future of sales interactions.

Company Overview

- Location: 1-19-9 Dogenzaka, Shibuya, Tokyo
- CEO: Hideki Hamada
- Founded: April 1, 2022
- Services: Developer and provider of automated meeting scheduling tools through ‘Immedia’

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This conference promises to unveil new insights into navigating the evolving landscape of sales tactics in the face of technological change.