AVOCADO Celebrates 15 Years with an All-You-Can-Eat Taco Fiesta!

Celebrating 15 Years of Modern Mexican Cuisine

In a bold move to celebrate its 15th anniversary, Mexican Dining AVOCADO is introducing an exciting all-you-can-eat taco event, aiming to promote modern Mexican cuisine across Japan. Based in Shinjuku, this pioneering restaurant has consistently focused on making modern Mexican food a regular part of Japanese dining culture. Since its establishment in 2011, AVOCADO has provided healthy and vibrant dishes using high-quality ingredients imported directly from Mexico. With this anniversary, they embrace the opportunity to solidify their place in the culinary landscape of Japan.

AVOCADO’s Mission: Making Mexican Food Commonplace in Japan

With the phrase “bringing Mexican food into everyday life” as their guiding principle, AVOCADO has worked tirelessly over the past 15 years to establish modern Mexican cuisine, now recognized and celebrated across Japan. With the rising popularity of tacos, the term has become increasingly familiar in daily conversation, marking a significant shift in public perception. AVOCADO views this anniversary not just as a milestone but as a breakthrough year that will catalyze the full acceptance of Mexican cuisine into the mainstream.

The New Aguave: A Turning Point in Harajuku

The recent opening of a new outlet in Harajuku, specifically at Tokyu Plaza Harajuku, represents a crucial turning point for AVOCADO. As a hub for culture and trends, Harajuku attracts a diverse crowd, from local youths to international tourists, all eager to try tacos. Witnessing this excitement has fueled the desire to offer an unparalleled taco experience. As AVOCADO prepares for their all-you-can-eat taco venture, they resonate with this spirit, aiming to deliver the true essence of tacos and making sure everyone can savor them to their heart's content.

Why An All-You-Can-Eat Taco Experience Now?

Given the rising costs of ingredients, the decision to launch an all-you-can-eat taco event might seem risky. However, AVOCADO believes in their mission as pioneers in the culinary world. They want to challenge the perception of tacos as merely food and instead position them as fun, customizable meals that everyone can enjoy. This all-you-can-eat initiative is not just about satisfying hunger; it's about creating an enjoyable atmosphere where guests can select their favorite ingredients, craft their unique tacos, and fall in love with the joyful nature of the experience.

This limited-time offer, designed with meticulous attention to quality, aims to convert diners into ardent fans of Mexican cuisine and increase its popularity across Japan.

Details of the Taco Fiesta

The “15th Anniversary: Premium Taco Festa” will showcase six delicious taco varieties, including:

- Pork Carnitas
- Pastor
- Chicken Tinga
- Chorizo
- Chicken Mole
- Avocado

This all-you-can-eat offer will run from January 20, 2026, to April 30, 2026, at the Shinjuku Sancho Meio Store during dinner hours (5:00 PM – 11:00 PM), and reservations are required.

Pricing

- All-You-Can-Eat Tacos Only: 3,200 yen (with tax)
- All-You-Can-Drink Set: Regularly 5,400 yen, now just 5,000 yen (with tax)

Unique Offerings

1. Colorful Corn Tortillas: Visually stunning and flavorful, these vibrant tortillas are made with quality corn for an authentic taste.
2. Ripe Avocados: Only the most luscious, buttery, and ripe avocados are chosen, allowing for premium guacamole as an optional add-on.
3. Diverse Toppings: Guests can enjoy the fun of customizing their tacos with various toppings to suit personal tastes.