#USA #NASCAR #Columbus, Ohio #Justice #Jimmie Johnson

NASCAR x Justice Collaboration: Where Fashion Meets Motorsports

In a thrilling new partnership, NASCAR has joined forces with Justice, a prominent fashion and lifestyle brand tailored for tween girls, to unveil an exclusive apparel collection that captures the excitement of motorsports. This collaboration translates the high-energy essence of NASCAR into stylish, fun, and accessible clothing, perfectly suited for young fans.

Collection Highlights

The NASCAR x Justice collection features an impressive lineup of over 33 styles, designed with the express intention of empowering tween girls to showcase their individuality and confidence. The collection showcases playful graphics, sporty silhouettes, and nostalgic racing motifs that are appealing and fashionable. Standout items include:

• - NASCAR x Justice Bomber Jacket: A trendy layering piece adorned with racing-inspired patches and vibrant color blocking.
• - Flare Denim: Channeling a retro edge, providing a stylish way to express retro trends.
• - White Oversized Graphic Tee: Showcasing iconic NASCAR graphics, perfect for casual wear.
• - Heather Fleece Hoodie and Jogger Set: Designed for ultimate comfort, perfect for all-day wear.

Prices for the collection begin at an affordable $7, making it an ideal choice for everyday looks and gift-giving.

A Meaningful Engagement

This partnership aims to foster connections with a new generation of NASCAR enthusiasts, as highlighted by Megan Malayter, Vice President of Licensing and Consumer Products at NASCAR. She emphasizes the importance of creating authentic experiences that intertwine fashion, sport, and community.

To elevate the launch, Justice has teamed up with seven-time NASCAR Cup Series champion Jimmie Johnson and his family. Johnson's daughters play a pivotal role in the campaign, serving as the faces of the collection, modeling the garments, and showcasing the joyful and inclusive spirit behind the collaboration. Their involvement offers a relatable and authentic representation of the brand’s mission.

Building Community Through Fandom

The collection encourages young fans to embrace their passions with confidence while providing parents with stylish, age-appropriate options they can endorse. Elizabeth McCusker, Vice President of Marketing for Justice, notes that this collaboration is particularly relevant as it reflects the growing trend of fandom-driven fashion, bridging the gap between iconic brands and their audiences.

In celebration of this exciting partnership, a sweepstakes allows fans to win a trip to the 2026 Daytona 500, including travel, accommodations, and exclusive race-week experiences. This contest reinforces Justice's mission to create unforgettable memories for girls and their families, both on the track and in their everyday lives.

A Live Experience at Daytona 500

Fans will also be treated to an immersive activation at the Daytona 500 from February 12-15, where they can experience the collection firsthand in an engaging environment. This live space will include interactive activities, styling sessions, and exclusive photo opportunities tailored for young fans and their families.

The NASCAR x Justice collection is available for purchase at Walmart locations across the country and online at Walmart.com, with extended availability expected in the following weeks. This initiative not only brings stylish options to tweens but also champions their need for self-expression through a blend of fashion and motorsport culture.

Conclusion

The collaboration between NASCAR and Justice is a significant step toward engaging young girls in the vibrant world of motorsports while providing them with fashionable choices that resonate with their identities. By merging two dynamic worlds, they create a collection that celebrates the joy of fandom, expression, and confident style.