#USA #Boston #Verndale #SitecoreAI #Fishtank

Verndale and Fishtank's Strategic Merger

In a groundbreaking partnership, Verndale, a prominent player in the digital customer experience space, has acquired Fishtank, a distinguished Sitecore Platinum Partner. This strategic move is set to elevate Verndale's status as a leader in the SitecoreAI experience arena across North America. The acquisition not only amplifies Verndale's existing expertise but also fortifies its capabilities in artificial intelligence and composable architecture, propelling the company into a new phase of growth and innovation.

The digital landscape is rapidly evolving, marked by significant changes that require brands to adapt swiftly to meet growing customer expectations. In this context, Verndale's decision to integrate Fishtank is timely, positioning the company as one of the most sophisticated SitecoreAI practices in the region. This partnership brings together the remarkable talents of 14 Sitecore Most Valuable Professionals (MVPs), who are well-regarded for their contributions and successes in the industry. Such expertise is crucial for brands eager to harness advanced technological solutions and navigate the complexities of the AI era.

Eric Stine, CEO of Sitecore, emphasized the complementary strengths of both companies, stating, "Verndale and Fishtank have earned their reputations by helping brands modernize with Sitecore. Together they bring the scale, expertise, and innovation our customers need to realize the full value of SitecoreAI." This sentiment underscores the intent behind the acquisition: to create a powerhouse that empowers brands to leverage technology effectively.

Chris Pisapia, CEO of Verndale, affirmed the shared vision of both companies in supporting clients through digital transformation. He stated, "This acquisition brings together two of Sitecore's most awarded partners. Our combined depth of expertise allows us to deliver that value at even greater scale, guiding brands confidently into the AI-driven future and turning the power of SitecoreAI into business impact.” This feedback reflects a deep-rooted commitment to delivering high-quality solutions in an era characterized by rapid technological advancement.

Fishtank, which has garnered accolades for its excellence in Sitecore development and digital strategy, brings to the table its proven track record of creating scalable and adaptive brand experiences. As Dan Cruickshank, President of Fishtank, pointed out, their innovation-driven approach and technical prowess are pivotal in facilitating brands' transition into an AI-centric landscape. He remarked, "Now, by joining Verndale, we can help brands move faster into the AI era, delivering smarter, more adaptive, and more personalized experiences."

The merger of Verndale and Fishtank represents a forward-thinking model for addressing the needs of mid-market and enterprise organizations in an increasingly competitive environment. Together, they will not only enhance their SitecoreAI and composable offerings but also empower brands to amplify their digital engagement through cutting-edge strategies tailored to individual business goals.

With this merger, Verndale aims to continue reshaping its agency model, ensuring a holistic approach to digital transformation that includes modernizing, orchestrating, and streamlining digital ecosystems for brands. The acquisition reinforces Verndale’s commitment to providing measurable growth to its clients through innovative technological solutions and advanced analytics.

About Verndale

Verndale is an independent digital customer experience company known for guiding ambitious brands through the next wave of connected experiences. Utilizing a blend of strategy, design, technology, and data, Verndale drives measurable growth. As a multi-award-winning Sitecore Platinum Partner, the company offers comprehensive digital solutions catering to a diverse range of industries. For further information, visit verndale.com.

About Fishtank

Fishtank is recognized as a leading Sitecore Platinum Partner specializing in Sitecore development, composable architecture, and digital experience strategies. Established in Alberta, Canada, Fishtank excels at helping top-tier enterprise brands design and execute scalable and adaptive brand experiences. For more details, visit getfishtank.com.