#United States #California #recycling initiative #Emerald Packaging #US Flexible Film Initiative

Emerald Packaging Joins the U.S. Flexible Film Initiative

Emerald Packaging, recognized as the largest supplier of flexible retail packaging for the produce sector in the United States, has made a significant commitment to sustainability by joining the U.S. Flexible Film Initiative (USFFI). This initiative is a crucial nonprofit coalition that aims to create a circular economy for the recycling of flexible plastic packaging throughout the U.S.

In a landmark move, Emerald Packaging has become the first flexible packaging manufacturer to join this coalition, which already includes major consumer brands such as Mars, PepsiCo, and Nestlé among others. This partnership signifies a progressive shift towards addressing the recycling challenges faced by flexible packaging materials, such as bags and wraps.

Flexible packaging has rapidly gained popularity in the consumer market, yet it often encounters difficulties in recycling due to its diverse composition and state of degradation. The USFFI seeks to tackle these barriers head-on by providing funding to material recovery facilities (MRFs) to enhance their capabilities in efficiently processing these materials. The initial focus of the initiative will be on California, a state that is pivotal in shaping national recycling policies.

Emerald Packaging acknowledges the economic hurdle in recycling flexible plastics. By joining USFFI, CEO Kevin Kelly states that the initiative aims to ensure that recyclers can viably sell processed materials, thus making flexible films a valuable part of the recycling stream. This coalition stands out because it proposes to create subsidies to cover the variance between recycling costs and market value, a tactic meant to incentivize participation from recyclers and producers alike.

As California introduces the Extended Producer Responsibility (EPR) program under SB 54, which mandates all single-use packaging to be fully recyclable or compostable by 2032, the goals of USFFI become increasingly vital. The initiative's strategy to intentionally collect flexible packaging at curbside recycling programs can significantly improve recovery rates and embed flexible materials within the broader recycling ecosystem.

Expert Laurie Hansen, a consultant with deep roots in flexible packaging and government relations, pointed out that this entry marks a pioneering effort for manufacturers to actively engage in promoting the recycling of their products. She commended Emerald's leadership, urging other manufacturers to follow suit as the window for impactful action narrows.

Welcoming Emerald Packaging into the fold, Maite Quinn-Richards, the executive director of USFFI, highlighted the importance of broadening the coalition's membership. Expanding participation can accelerate the funding pool and enhance market development, which is crucial for establishing a sustainable recycling framework for flexible materials.

Emerald Packaging, established in 1963, continues to innovate within the flexible packaging industry, boasting partnerships with notable clients like Taylor Farms and D'Arrigo California. With a strong commitment to sustainability, the company has made strides in utilizing post-consumer recycled (PCR) materials and exploring compostable options, distinguishing itself as a frontrunner in environmental stewardship within the packaging space.

For those interested in learning more about Emerald Packaging's sustainability initiatives and their recent endeavors, visit emeraldpackaging.com.

In summary, Emerald Packaging's decision to join the US Flexible Film Initiative is not just a remarkable step for the company but a significant stride toward advancing flexible plastic recycling practices in the U.S. This initiative represents a collective effort to address critical environmental challenges while paving the way for a more sustainable future in packaging.