#United States #New York #Times Square #Waterford #New Year's Ball

Waterford's Radiant Comeback

The legendary crystal brand, Waterford, is making its celebrated return as the official crystal for the Times Square New Year’s Eve Ball, revitalizing a partnership that has spanned over 25 years. This collaboration with One Times Square marks a significant moment in the history of this iconic celebration, reconnecting a symbol of excellence and hope after a two-year hiatus.

In a statement from Bentley Hardwick, Waterford’s Global Head, he expressed, "As the world comes together each New Year's Eve, there is no greater stage for Waterford than Times Square." This acknowledgment underscores how vital this partnership is not just for the brand but also for the global community looking forward to shared moments of joy and renewal.

As part of this announcement, One Times Square is transforming into an interactive destination aimed at providing visitors with new and exciting ways to engage with the New Year’s Eve Ball and Waterford’s exquisite crystal creations. Michael Phillips, President of Jamestown, the owner of One Times Square, shared, "We are excited to bring this partnership back to life… blending the timeless beauty of crystal craftsmanship with the energy and excitement of Times Square year-round." This is set to enhance the experience for both local visitors and tourists alike.

This fall marks a special occasion for attendees who can witness the evolution of the 2025 New Year’s Eve Ball into its 2026 iteration. The Premium Ball Experience will invite guests to participate in this transformative phase by replacing a crystal disc on the Ball, symbolizing their contribution to the ongoing legacy at Times Square. Each participant will receive their own 2025 crystal disc as a memento from this celebrated event.

Highlighting their innovative spirit, Waterford revealed a first look at a new creative series, The Infinite Edition. This year’s design features 5,280 handcrafted crystal discs, elegantly representing themes of Infinite Joy, Infinite Light, and Infinite Beginnings. Each disc is crafted to embody a distinct pattern signifying unity and celebrating new beginnings as the world rings in the New Year.

Waterford's designs this year represent not just craftsmanship but also shared sentiments of inclusivity and hope. Each year, these elements contribute to the narrative of the ball as it descends on December 31, captivating millions around the globe. As the ball drops, it serves as a beacon of optimism and aspiration collectively shared by all.

Founded in 1783, Waterford has stood the test of time as a prestigious symbol of Irish craftsmanship. The brand’s commitment to excellence is evident in its diverse range of luxury products, from iconic glassware to bespoke creations that enrich both everyday moments and once-in-a-lifetime celebrations. As such, the Times Square New Year’s Eve Ball remains the pinnacle of these efforts, enchanting viewers and participants worldwide in a stunning display of light, joy, and connection.

In conclusion, Waterford’s return not only highlights the beauty of crystal artistry but also reinforces the bonds of community, tradition, and celebration that characterize the New Year’s Eve experience in Times Square. This year promises a dazzling blend of heritage and modern interaction, ensuring that the traditions of the past harmoniously weave into the future. For those looking to be part of this unforgettable experience, more information can be found at waterford.com and onetimessquare.com.