Exciting New Izakaya 'Shinjidai' Opens in Tokyo with Unbeatable Drink Deals!

The Grand Opening of 'Shinjidai' in Tokyo

On December 1, 2025, a new izakaya named 'Shinjidai' will open its doors at the west exit of Kitakoshigaya Station. This exciting venue is the latest addition to a rapidly expanding chain that already has 200 establishments across Japan. To celebrate, the new location will host a limited-time drink sale where all beverages (except mega sizes) will cost only 94 yen (tax included 103 yen) from December 1 to December 4, 2025!

Incredible Deals for Early Birds

This special event is exclusively for followers of the founder Sanonaoshi on Instagram, making it a unique and must-attend occasion for fans of the izakaya culture. Guests can indulge in refreshing drinks at an unbelievably low price for four whole days!

The Popularity of 'Shinjidai'

But what makes 'Shinjidai' a household name? The answer lies in their signature dish: the 'Den-Kushi'. With over 280 million pieces sold, this unique delicacy has become a favorite among patrons. Priced at just 50 yen (tax included 55 yen) each, these fried chicken skin skewers are bound to leave you craving more, with patrons averaging over five orders per person.

The Secrets Behind 'Den-Kushi'

The appeal of 'Den-Kushi' stems from three key factors:
1. Chicken Skin: Extra fat is removed to keep only the collagen, resulting in a deliciously crispy texture.
2. Special Sauce: Incorporating Korean ginseng, the sauce effectively masks any undesirable aromas with a flavorful sweet and spicy blend.
3. Unique Spice: A zero-salt spice mix made primarily from soybeans enhances the addictive nature of the dish.

A Feast for the Eyes

Not only is 'Den-Kushi' delightful to eat, but it's visually appealing as well. When ordered by the dozen (4 tiers, 21 pieces (6 tiers), or 36 pieces (8 tiers)), these skewers are served in an enticing pyramid structure, sparking joy and social media posts from guests. 'Den-Kushi' is a registered trademark of FADS Co., Ltd., showing their commitment to unique dining experiences.

Revitalizing Communities Nationwide

Shinjidai aims to invigorate 1,000 cities throughout Japan, already having established 200 locations from Hokkaido to Okinawa. The chain is focused on social contributions through creating jobs, boosting spending, and even ensuring safety in neighborhoods. The opening of the new Kitakoshigaya location strives to further uplift the local community.

The Line that Forms Each Night

One can't help but notice the lines that form outside Shinjidai establishments across the country. The 'Den-Kushi', as the birthplace of fried chicken skewers, is recognized for its unique appeal, leading to long waits as eager customers hope to experience the taste that has built such a strong reputation.

Meet the Visionary Behind 'Shinjidai'

The founder, Sanonaoshi, has a colorful background that contributes to his entrepreneurial success. Born on September 4, 1975 (known as Kushi Day) and having played soccer from a young age, Sanonaoshi's journey took him to Brazil, where he played professionally for five years before retiring due to injury. His experiences led him to the restaurant industry, where he launched FADS Co., Ltd. in 2006 and opened the first Shinjidai location in 2010. In 2023, the group achieved remarkable revenue of 28 billion yen with 200 stores and 6,000 employees.

Unique Achievements and Recognition

Lie on the cusp of his past in sports, he has partnered with the Atletico Suzuka Club, where his name will be featured on their uniforms. Sanonaoshi was also awarded in the 'Food Service Awards 2023', a testament to his effective decision-making and marketing skills that have led to the growth of multiple restaurant concepts under FADS.

For more information, visit the official sites:

Closing Note

As the opening day nears, we await the bustling scene at the new izakaya 'Shinjidai,' ensuring that Kitakoshigaya and the entire Tokyo area will be buzzing with excitement!