#Japan #Tokyo #Roblox #Samurai Soft #Robu Pake

Samurai Soft Revolutionizes Roblox Entry with Robu Pake

Introduction

In a significant move for the gaming industry, Samurai Soft, a Tokyo-based company, has launched the first installment of its Roblox support package named "Robu Pake". This initiative aims to facilitate smoother entry for brands into the ever-expanding metaverse platform, Roblox.

Roblox is recognized as one of the largest metaverse platforms worldwide, boasting over 380 million monthly active users (MAU) and 100 million daily active users (DAU). Around half of its user base is under 13, with 75% being under 18, signifying a prime opportunity for businesses targeting younger audiences. However, the intricacies of Roblox's unique UI/UX and game cycles can pose significant challenges for companies looking to engage effectively.

The Need for Robu Pake

As companies increasingly seek to leverage Roblox for promotional and brand-building opportunities, the lack of established success stories within the Japanese market hampers their entry. The nuanced understanding required to navigate Roblox's gaming landscape can make it challenging for businesses to determine appropriate budgets and timelines, thereby heightening perceived entry risks.

To address these challenges, Samurai Soft has developed Robu Pake, creating a pre-built game framework that allows businesses to simply swap in their characters and brand narratives. This results in:

• - Quick game launches at reduced costs
• - Effective promotional campaigns targeting younger demographics
• - Enhanced engagement through unique gameplay experiences tailored to Roblox

Advantages of Robu Pake

Robu Pake offers three key benefits for Japanese companies seeking to utilize Roblox for effective brand promotion:

1. Rapid Deployment

With the foundational game structure already in place, companies can publish their games on Roblox in as little as one month. This rapid rollout capability caters to urgent promotional strategies while allowing flexible project timelines.

2. Cost Efficiency

Compared to starting game development from scratch, Robu Pake can reduce costs by about 50%. As many firms find it difficult to gauge appropriate investment sizes in a market with few success stories, Robu Pake provides a low-risk entry point to begin promotions on the platform.

3. Assured Quality

The pre-constructed core experiences adhere to Roblox's unique gaming characteristics, enabling companies to test and visualize game concepts during the planning phase. This preparation minimizes quality-related risks and makes achieving effective promotional outcomes more feasible when transitioning their IPs onto the platform.

Spotlight on the First Genre: "Steal"

The first offering within Robu Pake focuses on the rapidly growing "Steal" genre. Launched in May 2025, the game "Steal a Brainrot" became a worldwide sensation, peaking at 25.4 million simultaneous users just five months later.

The "Steal" genre involves players purchasing characters using in-game currency and then “stealing” characters from others to earn more funds and reinforce their bases. Samurai Soft plans to roll out their package through the title "Steal a Pixel" in November 2025, which has already achieved an impressive DAU of over 30,000 and an MAU of 325,000 within the first month of availability.

The basic functionalities of character collection, stealing actions, and base reinforcement have already been integrated into Robu Pake, allowing brands to quickly and affordably tap into this trending genre on Roblox.

Future Expansion of Robu Pake

Samurai Soft aims to continuously expand Robu Pake by adding more gaming genres suited for brand integration. The studio is committed to researching Roblox trends and user behaviors to provide a wide variety of game bases for companies to choose from, aligning with their specific objectives.

The next genre slated for release is “RNG (Random Number Generator)” scheduled for the end of December 2025. This genre is characterized by its straightforward mechanics, making it easy for brands to integrate their IPs, creating an engaging experience for the users.

Conclusion and Contact

For companies interested in exploring the details of Robu Pake or seeking individual consultations, feel free to reach out via this contact link. Whether you want to check out the brochures or seek advice at the idea stage, all inquiries are welcomed, including brief online consultations lasting about 15 minutes.

Samu-Rox Studio Overview

Samu-Rox Studio is a fully-owned subsidiary of Samurai Soft, focusing solely on the development and operation of Roblox content. Located in the heart of Tokyo's Ikebukuro district at 2-47-6 Ikebukuro, Toshima-ku, the studio exemplifies cutting-edge game innovation in the virtual space.

Samurai Soft Company Overview
Founded on July 2, 2012, the company has been at the forefront of mobile content development, including the well-known BFB (Barcode Football) series. Headquartered at the same address as Samu-Rox Studio, Samurai Soft is committed to delivering engaging mobile experiences to users worldwide.