#United States #New York City #Ice Cream #Tillamook #Tefi Pessoa

The Real Scoop: Tillamook and Tefi Pessoa Bring Ice Cream Awareness to NYC

In an exciting partnership, Tillamook and media personality Tefi Pessoa are on a mission to enlighten ice cream lovers across New York City about the difference between real ice cream and frozen desserts. This initiative kicks off with an eye-catching pop-up called The Real Scoop Newsstand, located at Astor Place in the East Village, and runs until July 25 at 7 p.m.

The collaboration is not only about raising awareness; it also comes with a delicious twist: for a limited time, NYC residents can enjoy FREE Tillamook Ice Cream on-site! From July 23 to August 6, fans can visit the pop-up for a taste of real ice cream and a chance to win free ice cream for a whole year through their online sweepstakes. This campaign is fueled by the shocking statistic that nearly half of Americans have confused frozen dairy desserts for real ice cream, leading to Tefi's catchphrase, "With me, what you see is what you get — but that's not always the case in the freezer aisle."

Tefi Pessoa, well-known for her down-to-earth takes on pop culture, aims to demystify the complexities of the freezer aisle. "When Tillamook shared that nearly half of Americans have unintentionally bought a frozen dairy dessert thinking it was real ice cream, I just knew I had to get the word out," she stated. This sentiment resonates with her dedication to authenticity across various facets of life, including ice cream.

Visitors to The Real Scoop Newsstand can dive deeper into this delightful world. Besides enjoying ice cream, they can step into a podcast studio to record their personal stories or “real scoops” about ice cream and relationships. The goal is to build a community that appreciates high-quality dairy products, with Tefi encouraging participants to share their scoops on social media.

About Tillamook:
Founded in 1909, the Tillamook County Creamery Association (TCCA) is a farmer-owned cooperative based in Oregon. TCCA operates with a commitment to providing quality dairy products that make people feel good about what they consume. Their dedication to excellence is reflected in their internationally acclaimed cheeses, creamy ice cream, butter, yogurt, and much more. Their production facilities span across Oregon and Illinois, ensuring that their award-winning products maintain the highest standards of quality.

The Tillamook Creamery attracts over a million visitors annually, establishing itself as a prime destination for anyone visiting the Oregon Coast. Whether you're an ice cream enthusiast or simply curious about real dairy treats, TCCA invites everyone to experience the joy that real food brings.

How to Participate

Anyone interested in joining this ice cream extravaganza can head to tillamook.com/the-real-scoop, where they can find tips for navigating the ice cream aisle, learn more about the ongoing sweepstakes, and enjoy the authentic flavors that Tillamook has to offer.

As Tefi Pessoa shares her journey of discovery, she is joined by fellow media personalities such as Stefan Ng, Kaitlyn Lavery, Natasha Martinez, and Jess Lucero, creating a buzz around the importance of real ice cream versus its imitations. Join the fun, taste the real ice cream, and make your summer unforgettable with Tillamook and Tefi!

Remember, this offer is limited while supplies last, so be sure to stop by The Real Scoop Newsstand and savor the true essence of ice cream before it melts away – just like the confusion between real ice cream and frozen desserts. Don’t miss out on your chance to enjoy delicious treats and engage with the fun activities at this unique event!