Bespra Partners with Meals to Enhance Health for Older Adults

Bespra and Meals Collaboration for Healthier Living

Bespra, the company behind the brain health app based on neuroscience, has announced an exciting collaboration with Every Inc., the operator of Delicious Kitchen, Japan's largest recipe video media platform. This partnership focuses on supporting the health behaviors of middle-aged and elderly individuals through integrated services.

Enhancing Daily Nutrition and Health

The brain health app aims to seamlessly combine daily activities such as walking, meal logging, and lifestyle habits with valuable nutritional support, enabling users to adopt healthier habits without feeling overwhelmed. This initiative recognizes the obstacles that many older adults face in starting and maintaining a healthy lifestyle.

Introducing Meals

Meals is a nutrition-centric meal service, supervised by registered dietitians, designed for busy individuals who want to achieve balanced nutrition effortlessly. Drawing on insights from Delicious Kitchen, it features health-conscious menu designs and easily understandable meal suggestions that resonate strongly with health-minded older adults. Key components such as nutritional balance, sustainability, and clarity in meal planning ensure that users find it easy to maintain healthy eating habits.

Addressing Societal Challenges

As Japan grapples with a rapidly aging population, the rise in medical and caregiving costs poses significant social challenges. To combat this, Bespra developed the brain health app, which offers a comprehensive approach to managing brain and body wellness in daily life. The app encompasses diverse health actions—including exercise, brain training, dietary habits, and social participation—providing a holistic solution that currently serves over 200,000 users across more than 25 municipalities nationwide.

Collaborative Goals

The collaboration between Bespra and Meals aims to respond directly to the sentiments expressed by many older adults who feel uncertain about how to start improving their health. By combining the daily health insights from the brain health app with Meals’ straightforward dietary suggestions, the collaboration seeks to provide:

- Health consciousness awareness: Encouraging users to recognize their health behaviors.
- Triggers for behavioral change: Offering simple, actionable changes to promote better health.
- Easier dietary habit formation: Supporting the establishment of sustainable and healthy eating patterns.

This multifaceted support system is geared to enhance overall wellbeing for the middle-aged and elderly populations.

Special Campaign for New Users

In celebration of this collaboration, a special discount campaign has been launched for individuals who sign up via the joint website. New users can benefit from discounts of up to 5,600 yen on their first use—waiving the usual fee of 2,800 yen. This campaign aims to make it more accessible for newcomers to experience the convenience and health benefits of Meals.

For more details and conditions of the campaign, visit the collaborative special site: Collaboration Special Site.

Future Developments

Looking ahead, the partnership plans to:

- Provide meal content linked with health information within the app.
- Collaborate with municipal health point initiatives.
- Present simple, effective meal suggestions that cater even to those less concerned about health.

Overall, the goal is to develop systems that naturally facilitate a healthier lifestyle for a broader audience.

About the Brain Health App

The brain health app, developed based on research from the renowned Karolinska Institute, focuses on the comprehensive management of exercise, brain training, and dietary habits. Designated as a completely free health resource, it has won multiple awards since its launch in 2017, highlighting its importance and effectiveness in promoting cognitive health.

About Bespra

Bespra specializes in digital healthcare initiatives aimed at preventing dementia and lifestyle-related diseases. Its flagship service, the brain health app combined with health point systems, has garnered recognition across various municipalities. In 2025, they received an excellent presentation award at the Annual Congress of the Japan Digital Medicine Society, showcasing their commitment to mitigating health issues through digital solutions.