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Web News Trends Report on SDGs, ESG, and Sustainability (August 2025)

During the period from July 26 to August 25, 2025, Tokodo Nada Corporation, led by CEO Yasuyuki Matsumoto, conducted a thorough analysis of web news articles centered on the themes of SDGs, ESG, and sustainability. Utilizing the data from the PR measurement service, Qlipper ( Qlipper), which monitors over 4,000 web media sources, we have gathered significant insights into the trends for the month of August.

Summary of Findings

In the report, several key trends emerged. Notably, the enthusiasm for SDGs among businesses saw a decline compared to previous years, as highlighted in a survey by Teikoku Databank. The events surrounding the Osaka-Kansai Expo were substantial, featuring entertainers performing at an SDGs-themed live stage. Furthermore, the upcoming event ‘SDGs Promotion TGC Shizuoka’ scheduled for January 2026 is already generating buzz.

SDGs Analysis

• - Total Articles: 2,487 (down 11.7% from the previous month)
• - Press Releases: 99 (down 15.4% from the previous month)

An engaging topic was the report identifying companies actively promoting SDGs, leading to its significant media coverage. The SDGs-themed live performances at the Osaka-Kansai Expo, particularly the ‘Local Revitalization SDGs Live STAGE!!’ event, caught the spotlight, featuring popular idols and comedians, generating high page views on various news sites including Oricon News and local regional outlets.

ESG Observations

• - Total Articles: 763 (down 50.3% from the previous month)
• - Press Releases: 40 (down 44.4% from the previous month)

In the ESG sector, press releases from companies selected for ESG investment indices garnered considerable public interest. This includes firms attributed to indices like the FTSE Blossom Japan and MSCI Japan ESG Select Leaders, with features in industry-specific media highlighting their contributions and ongoing challenges.

Sustainability Insights

• - Total Articles: 3,458 (down 28.3% from the previous month)
• - Press Releases: 154 (down 23.8% from the previous month)

Sustainability articles saw a variety of topics, with particular emphasis on the potential impact of sustainability certification labels on sales. The newly launched ‘Food Sustainability Issue Solving Platform,’ or ‘Food Sus,’ aimed at enhancing food system sustainability, is gaining traction within industry circles, further explored in agricultural and food media.

Detailed Analysis

The month saw extensive reporting on SDGs related events such as the 'Junior SDGs Camp', ‘SDGs Kids Expo’, and ‘OSAKA JAPAN SDGs Forum.’ The buzz surrounding these initiatives signifies growing public interest in sustainability education and youth involvement in SDGs initiatives.

The anticipated SDGs promotion event in Shizuoka set for January 2026 received attention, showcasing an audition for a new idol group that will perform during the event—a partnership that may yield significant media engagement moving forward.

The findings indicate that while there is a downward trend in the volume of articles, the quality of coverage around engaging events and initiatives remains high, suggesting a potential pivot in how news is being reported regarding these themes.

Conclusion

This report ultimately underscores the necessity of sustaining momentum around SDGs and ESG initiatives, as public and corporate interest continues to evolve. For further information and to read the full report including additional insights on views and specific articles, please visit the full report link.

About Qlipper

Qlipper serves as an effective PR measurement tool, supporting public relations through monitoring, analysis, and automated press release generation. For more on its capabilities, visit Qlipper.