Aoba-BBT and UPOU Forge Strategic Partnership for Global Education Initiatives

In a significant move to strengthen educational collaboration, Aoba-BBT, a Tokyo-based company, has officially signed a Memorandum of Understanding (MOU) with the University of the Philippines Open University (UPOU) situated in Laguna. This agreement, finalized on December 2, 2025, aims to enhance cooperation in various fields, particularly in entrepreneurship and education.

Aoba-BBT, established in April 1998, emphasizes the cultivation of global leaders and offers diverse educational programs, while UPOU is recognized as a frontrunner in open and distance education, providing accessible quality education. The synergy created through this partnership is particularly focused on fostering entrepreneurship and nurturing talent capable of thriving in global markets.

Background and Objectives of the Agreement

The MOU symbolizes a mutual commitment to education and research grounded in respect and mutual benefit. Aoba-BBT has cultivated a theme of 'Lifetime Empowerment,' reflecting its commitment to lifelong learning and practical business education. UPOU, being a pioneer in open education in the Philippines, brings its rich experience to create innovative learning opportunities. By merging their educational philosophies and strengths, both institutions aim to create impactful synergies to empower budding entrepreneurs and leaders.

Key Areas of Cooperation

1. Collaboration in ABS Business Open 2026
Aoba-BBT's Attacker Business School (ABS) will partner with UPOU to enhance the ABS Business Open 2026 initiative. This includes:
- Joint academic activities related to the entrepreneurial pitch contest, including research, training, and events.
- Raising awareness about the contest within the UPOU community, encompassing alumni and current students.
- Selection and promotion of local representatives to participate in the contest.

2. Promotion of Personnel Exchange
Implementation of exchange programs for faculty and students to foster human interaction and knowledge exchange between the two institutions.

3. Academic and Technical Collaboration
Providing consulting and technical services as well as sharing resources and information to enrich both institutions.

4. Joint Research and Projects
Conducting collaborative research in areas of mutual interest and sharing outcomes to enhance knowledge and innovation.

Statement from UPOU’s Leadership

Dr. Joane V. Serrano, President of UPOU, expressed her enthusiasm about the partnership:
"We are excited to create innovative, global, and future-oriented learning opportunities that reflect our shared commitment. This partnership allows for collaborative research, training activities, joint events, and exchanges between faculty and students. It’s an honor for UPOU to formalize this partnership and work towards our common goals."

Future Prospects and Implementations

The signing ceremony, attended by UPOU's Joane V. Serrano and Aoba-BBT's Executive Director Reiichiro Uno, marks the beginning of this cross-border collaboration. Discussions regarding specific program implementations are underway, with both institutions aiming to contribute to the development of the next generation of leaders and entrepreneurs that will bridge Japan and the Philippines.

About the University of the Philippines Open University (UPOU)

As a key component of the University of the Philippines system, UPOU is recognized as the leading provider of open and distance education in the Philippines. It aspires to provide high-quality higher education that transcends geographical restrictions, making education accessible to all.

Learn more about UPOU

About Aoba-BBT

Aoba-BBT has been dedicated to fostering leaders who can succeed globally since its establishment. It offers a comprehensive range of educational programs to suit learners of all ages and backgrounds, from early childhood to executive corporate training. Utilizing innovative educational technology, Aoba-BBT ensures a tailored learning environment to support sustainable growth for students and business professionals alike.

Explore Aoba-BBT