#Japan #Tokyo #Marugame Udon #Kids' Set #Mochimochi

Marugame Udon's Remarkable Kids' Set

Marugame Udon, a well-known Sanuki udon specialty store based in Shibuya, Tokyo, recently celebrated the significant achievement of selling over 6.3 million units of its 'Kids' Mochimochi Set' within just one year of its launch. This innovative meal option, which includes freshly made udon, a uniquely crafted 'Marugame Udon-donut,' and a juice, is priced at an incredibly affordable 290 yen.

As of January 15, 2025, this set has been delighting families, especially those dining in shopping center outlets where its popularity is exceptionally high. The goal behind this offering is to enhance the dining experience for families, particularly encouraging children to enjoy homemade deliciousness. The udon is made with locally sourced wheat, salt, and water, ensuring a fresh and quality product. Each 'Marugame Udon-donut' is lovingly prepared by hand, adding to the charm of the meal.

Feedback from customers has been overwhelmingly positive. Many have praised the value of the combo meal, stating that not only is it economical, but it also allows for customizable choices in both udon and donuts, which children find particularly appealing. Parents appreciate having a dedicated menu for their kids, allowing them to enjoy their own meal without the need for sharing, leading to an increased enjoyment for both kids and adults. Some mothers shared that this set has made dining out with their little ones a much more enjoyable experience.

Marugame Udon believes that dining out is one of the most accessible forms of family entertainment. The unique experience of watching skilled artisans prepare udon right before their eyes adds an exciting touch to the meal. The company hopes that this joyful interaction with food will not only bring smiles to children but also help create cherished family moments around the dining table.

About Marugame Udon

With the brand message, 'Our udon is alive,' Marugame Udon aims to deliver a heartfelt dining experience, emphasizing handmade, delicious udon. Each store operates as an udon-making facility, strictly adhering to freshness, with all locations across Japan making udon from scratch daily. The skilled udon artisans utilize 100% domestically sourced wheat flour, ensuring that noodles are cut and cooked on-site, preserving the signature chewy texture and taste that customers love.

As a global brand, Marugame Udon operates under the name 'Marugame Udon' internationally, where they offer a lively restaurant environment where customers can enjoy freshly made udon and tempura in their own unique style, often resulting in long lines as visitors flock to experience the culinary delights.

Sustainability Initiatives

In addition to their culinary endeavors, Marugame Udon is committed to sustainability. They recently opened the 'Marugame Udon Barrel Workshop' in Kakogawa, Hyogo Prefecture in August 2023, which focuses on the reuse of udon-making barrels. They aim to hire individuals with disabilities at around 300 stores by 2027, repairing 10,800 barrels annually, aiming to reduce waste wood by approximately 1.5 tons per year.

Furthermore, the company is actively involved in food education, teaching children about the joy and value of food through 'Udon Making Classes,' where they can experience mixing flour, salt, and water by hand. This initiative includes mobile classrooms that travel throughout Japan. In terms of environmental efforts, they work to reduce plastic usage by promoting reusable dishware and incorporating bioplastics in their takeaway products.

Tridoll Holdings

Tridoll Holdings, the parent company of Marugame Udon, operates various dining chains and is dedicated to providing sensory-rich food experiences that resonate with the essence of enjoyment. With the slogan, 'Fill this planet with food experiences,' they strive for sustainable growth through heart-centric management, focusing on the happiness of employees and emotional experiences for customers. Looking ahead, Tridoll aims to continue expanding its unique Japanese dining experiences globally while actively pursuing innovations to adapt to the ever-changing food industry landscape.

For more information, visit Marugame Udon.