Brewdog Unveils Limited-Edition Hazy Sakura Beer to Welcome Spring

Brewdog's New Limited-Edition Release: Hazy Sakura

As the chill of winter still lingers in the air, Brewdog, the UK's number one craft beer brand, has decided to usher in spring early with a new limited-edition beer called Hazy Sakura. This exciting release is part of Brewdog's continuous quest to celebrate truly delicious craft beers and to keep the spirit of innovation alive within its ranks of PUNK enthusiasts.

About Hazy Sakura

Hazy Sakura is a unique Cherry Blossom Hazy IPA that tantalizes the senses with its fruity and floral aroma. With an alcohol content of 5.0% and packaged in a 330ml bottle, this refreshing beer is characterized by its mild and creamy mouthfeel, accompanied by a gentle bitterness. Brewdog wanted to create a brew that appeals to both light beer drinkers and dedicated craft beer fans, making Hazy Sakura the perfect representation of spring.

The retail price is set at 438 yen (including tax) and it will be initially available at approximately 300 locations across Honshu, Shikoku, and Kyushu regions, including Aeon, Aeon Style, and Aeon Liquor stores. However, please note that availability may vary by location and the beer will only be on sale until the planned stock runs out.

Exclusive Preview Event for Fans

In anticipation of the launch, Brewdog hosted an exclusive tasting event on January 28 at THE CITY BAKERY BAR & GRILL in Ginza. Fans, affectionately called PUNKS, gathered for the chance to be among the first to sample the delightful flavors of Hazy Sakura. The event featured a presentation by Brewdog staff, followed by lively activities including a rock-paper-scissors tournament, contributing to an exuberant atmosphere.

Attendees enjoyed pairing the new brew with delicious snacks, showcasing the bond shared among fans over their love for craft beer. Many shared their impressions, with comments highlighting its drinkability and the charming packaging design. This enthusiastic feedback reflects the high expectations surrounding Hazy Sakura and speaks volumes of Brewdog's connection with its community.

Brewdog's Legacy of Craft Beer Innovation

Founded in April 2007 in Fraserburgh, Scotland, Brewdog has grown into a global powerhouse with over 100 bars worldwide, spanning Europe, the US, and Asia. Their flagship brew, PUNK IPA, is credited with catalyzing the brand's inception. This classic golden beer is known for its vibrant taste profile, utilizing New World hops to create explosive flavors reminiscent of tropical fruits and caramel. The distinct sharp bitterness that lingers is a hallmark that has defined Brewdog’s evolution.

Today, Brewdog continues to innovate with products like Hazy Sakura, each brew telling a unique story. This new release captures the joy of welcoming spring—even when winter's icy grip seems unyielding.

In conclusion, as we await the final melt of winter, Brewdog once again proves that love for craft beer knows no season. Even if the heavy coats remain in the closet, spring can live on in a glass with Hazy Sakura. Don’t miss out on experiencing this gentle introduction to the new season—treat yourself to a taste of spring!