#Japan #rebranding #Nagasaki #Hakata Udon #Uchida-ya

Uchida-Ya's Exciting New Chapter in Nagasaki: The Grand Opening of Higashi-Isahaya Store

Uchida-Ya, well-known for its delectable handmade udon, is launching its latest location, the Higashi-Isahaya Store, on February 5, 2026. This grand opening marks the third phase of a strategic rebranding effort, aimed at reviving this cherished Hakata udon chain within Nagasaki prefecture.

Originally founded in Fukuoka, Uchida-Ya has earned its reputation through the use of high-quality natural dashi made from kombu, katsuobushi, and iriko, combined with carefully selected flour to create the signature fluffy and chewy udon. The brand stands as a comforting presence in daily life, offering not only udon but a diverse menu that includes rice bowls and set meals, making it a favorite among locals.

The newest Higashi-Isahaya Store is a revitalized version of the former Udon Hana Isahaya and represents the first of its kind in Nagasaki. This rebranding initiative builds upon the successes of prior renovations at Uchida-Ya's flagship locations: the Tataraya Store and the Kaida Store, which successfully doubled their customer visits following their transformations.

A Fresh Start with Modern Amenities

Designed with contemporary lifestyles in mind, Uchida-Ya's latest establishment has implemented various features to ensure customer comfort and accessibility. Complete with 24 tables and seating for 63, the layout offers a variety of options, including:

• - Increased counter seating for solo diners.
• - Spacious tatami areas for families and seniors.
• - Cashless payment options to streamline transactions.

This refreshing design aims to cater to a diverse clientele while maintaining the essence of Uchida-Ya’s warm hospitality.

Delicious New Offerings

At the Higashi-Isahaya Store, the menu is centered around the brand's strengths—natural dashi and handmade udon. It presents an array of thoughtfully crafted combo sets and reasonably priced everyday meals. Some highlights include:

• - Mini Mini Set: A new offering featuring half-sized servings of the popular katsu-don and meat udon, complete with dessert for just ¥890.
• - Wafu Champon Udon: A unique dish utilizing a rich broth and an abundance of vegetables, paired with flavorful kashiwa rice.
• - Kashiwa Udon Set: Enhanced with extra chicken and served alongside kashiwa rice for a familiar yet satisfying experience.
• - Special Oden Selection: Available exclusively at the Higashi-Isahaya location, featuring traditional ingredients such as daikon, egg, and konjac, prepared in Uchida-Ya’s celebrated dashi.

This new menu aims to be approachable for casual dining while reflecting the rich culture of Fukuoka. Seasonal offerings and consistent value are pivotal in embedding Uchida-Ya into the daily lives of Nagasaki residents.

Inauguration Promotions

To celebrate the grand opening, Uchida-Ya is offering some exciting promotions from February 5 to 9, 2026, including:
1. Sticker Giveaway: A unique sticker featuring the Uchida-Ya character will be given to the first 100 customers each day.
2. Coupon Flyers: The first 1,000 visitors will receive a flyer containing a ¥200 coupon, enhancing value from the outset.

With these efforts, Uchida-Ya is not just opening a restaurant; it is embarking on a mission to solidify its place in the fabric of Nagasaki's culinary scene. As it seeks to resonate with local traditions while innovating for modern convenience, the brand is well-positioned to thrive in its new home.

About Uchida-Ya and Komugino

Uchida-Ya operates under Komugino, a forward-thinking enterprise focused on creating innovative dining experiences across Japan. With a commitment to revitalizing local gastronomy, the new management team is optimistic about strengthening the bonds between the brand and the community it serves.

Residents of Nagasaki can eagerly anticipate a dining experience that’s not just about food but about community connection. Uchida-Ya is set to elevate daily meals into memorable experiences through thoughtful design and an unwavering dedication to quality.

Customers can find Uchida-Ya Higashi-Isahaya at 401-4 Ono-machi, Isahaya, Nagasaki. The restaurant will be open daily from 11:00 AM to 9:00 PM.

For further information, visit Uchida-Ya’s Official Website and follow their social channels for updates.