#Japan #Tokyo #Seven Premium #Salmon #Prepared Dishes

Seven Premium Enhances Six Beloved Dishes

Seven-Eleven Japan, headquartered in Chiyoda, Tokyo, has announced a significant revamp to six of its most popular prepared dishes under the Seven Premium brand. Starting February 3rd, customers can look forward to reinvigorated offerings such as the renowned "Salt-Grilled Silver Salmon" and the traditional "Chikuzen-ni." This update comes as part of an effort to cater to consumers seeking satisfying, convenient meals amidst their busy lifestyles.

Elevating Flavor and Volume

The updates have focused on enhancing the quality and portion size without increasing prices. For instance, the Silver Salmon, which has received overwhelming appreciation from customers, will see an increase in portion size by utilizing larger-sized salmon while reducing costs by maximizing the use of all parts of the fish across various products. With a commitment to selection, Seven-Eleven has chosen fatty salmon that is expertly cut and grilled, allowing customers to enjoy a fulfilling and tasty dish. Enhanced with a hand-grilled finish, the Silver Salmon now offers an even richer flavor and a satisfying eating experience. At a price of 368 yen (397.44 yen including tax), this dish promises to deliver both quality and quantity to those pressed for time.

Adapting to Modern Dining Preferences

The rise of consumer demand for satisfying and homely meals has reshaped the ready-to-eat food market. Responding to this trend, Seven Premium is committed to transforming its traditional Japanese dishes into more accessible and authentically flavorful options. They aim to assure customers that when they think of enjoying a hearty Japanese meal, they will instinctively consider Seven Premium's offerings. This vision underpins the entire revamp of their range of prepared meals, designed to evoke the comforting taste of home-cooked food.

A Focus on Quality and Tradition

• - Salt-Grilled Silver Salmon: 368 yen (397.44 yen with tax) - Available from February 3rd.

Features thick cuts of salmon that are both crispy on the outside and tender inside, showcasing a delightful balance of flavors.

• - Chikuzen-ni: 298 yen (321.84 yen with tax) - Available from February 3rd. This dish carefully simmers chicken and seasonal vegetables such as carrots, burdock, lotus root, and shiitake mushrooms in a flavorful broth, drawing out the essence of each ingredient.

• - Simmered Meat and Potatoes: Prices vary (ranging from 298 yen - 343.44 yen including tax) - Available from February 3rd in Eastern Japan and February 10th in Western Japan. These versions feature either pork or beef, ensuring a home-like flavor that pleases the palate and pairs beautifully with rice.

• - Eight-Ingredient Pork Soup: 238 yen (257.04 yen with tax) - Available from February 10th. A mix of hearty root vegetables and pork that conveys warmth and satisfaction while delivering generous portions.

• - Domestic Pork Motsuni (stew): 298 yen (321.84 yen with tax) - Available from February 3rd, featuring tender domestic pork simmered to perfection, blending flavor notes with a rich miso taste that complements rice or beer brilliantly.

Embracing Convenience and Satisfaction

The revamp of these traditional Japanese dishes is driven by the desire to ensure customers can enjoy fulfilling meals despite their busy schedules. With the thickness and cooking techniques fine-tuned to enhance the appearance and satisfaction levels of each dish, Seven Premium is positioned to provide comforting meals that resonate with familial warmth.

As consumers seek quick yet fulfilling meals, the reimagined line not only assures ease of preparation but also promises rich flavors reminiscent of home cooking. As the culinary landscape evolves, Seven-Eleven Japan continues to innovate, offering satisfying Japanese cuisine that truly meets the needs of today’s diners.

Prices may vary by location. Tax-inclusive prices reflect the reduced tax rate of 8%. Availability may change based on stock or other circumstances. Not all stores may carry every item.