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G-Mana and VisualOn Unveil Interactive SSAI Solution for OTT and CTV

A Game-Changer in the Advertising Landscape

In a response to the evolving needs of advertisers and consumers alike, G-Mana, a trailblazer in ad-tech for OTT (Over-the-Top) and CTV (Connected Television), has joined forces with VisualOn, a leading provider of video playback technologies. Together, they have introduced a cutting-edge interactive SSAI (Server-Side Ad Insertion) solution, promising to redefine the advertising paradigm for both viewers and content providers.

During the IBC 2025 event, held in Amsterdam, this collaborative venture aims to elevate viewer engagement while simultaneously unlocking new revenue opportunities for content distributors. This innovative solution is designed to cater to the growing demand for interactive ad formats that resonate with modern audiences who favor immersive viewing experiences.

Understanding the Interactive SSAI Solution

The integration combines VisualOn's advanced player technology with G-Mana's SSAI capabilities, enabling the deployment of high-impact interactive ad formats while ensuring broadcast-grade reliability. The partnership allows for seamless overlays, L-shapes, underlays, sponsorships, and picture-in-picture formats that are stitched server-side, providing viewers with a smooth, uninterrupted experience.

Eran Yahalomi, CEO of G-Mana, highlighted the essence of this innovation stating, "Interactive SSAI transforms passive ad breaks into dynamic, two-way experiences without compromising stream quality." By aligning the viewer's needs with revenue generation, the solution sets a new standard for broadcasters, sports streamers, and FAST (Free Ad-Supported Streaming) channel operators.

Key Features and Benefits

1. Enhanced Interactivity: This new SSAI solution facilitates interactive ad breaks that engage viewers actively, turning standard breaks into interactive experiences that captivate audiences.
2. Real-Time Data and Analytics: The collaboration ensures real-time transparency in ad performance and viewer behavior, enabling publishers to optimize their strategies and ad placements effectively.
3. Optimized Revenue Management: G-Mana Ad Solutions provides crucial monetization insights focused on maximizing eCPM (Effective Cost per Mille) and ensuring brand safety.
4. User-Friendly Integration: The technology is designed for a fast deployment cycle, meaning no extensive rewriting or complicated integrations are required for implementation across the broadcast landscape.

Addressing Industry Challenges

The interactive SSAI solution from G-Mana and VisualOn aims to resolve persistent challenges in the advertising industry, such as transparency issues, cumbersome integrations, and a narrow variety of ad formats. By offering a unified approach to SSAI, interactive formats, and monetization, the solution ensures that service providers can deliver a wider range of ad experiences while maintaining a high quality of service.

The prominence of direct-to-consumer streaming has heightened the need for ad solutions that optimize profitability while ensuring an engaging viewer experience. With this partnership, G-Mana and VisualOn pledge to advance the industry's advertising capabilities for conventional broadcasters, digital platforms, and OTT technology integrators, thereby fostering an innovative ecosystem.

Availability and Future Prospects

The joint interactive SSAI solution is currently available to select partners, with wider accessibility expected in the coming quarter. Content providers looking to upgrade their advertising capabilities can request a demo or guidance via the companies' respective official channels.

In conclusion, the collaboration between G-Mana and VisualOn heralds a new era for advertising in the OTT and CTV spaces. By prioritizing interactivity, real-time transparency, and robust monetization strategies, they are set to transform how content is monetized in the increasingly competitive streaming landscape.