La Roche-Posay Partners with BNP Paribas Open for Enhanced Sun Protection

La Roche-Posay Partners with BNP Paribas Open as Official Sunscreen Provider

In an exciting collaboration, La Roche-Posay, a respected leader in dermatological skincare, has joined forces with the BNP Paribas Open as its official sunscreen partner. This strategic partnership marks a significant commitment to promoting skin health and sun safety at one of California's most prestigious tennis tournaments, held from March 2 to 16, 2025, at the Indian Wells Tennis Garden.

A New Era of Sun Safety

La Roche-Posay is bringing its cutting-edge expertise in sun protection to the event, ensuring that players, fans, and volunteers remain well-protected from the harsh California sun. With an emphasis on educating attendees about the importance of photoprotection, the brand aims to foster a culture of skin safety during the high-profile matches.

Rachel Mladjenovic, General Manager of La Roche-Posay USA, expressed enthusiasm about the partnership, stating, "We are passionate about promoting skin health and empowering everyone to enjoy outdoor activities safely. Our collaboration with the BNP Paribas Open provides an excellent platform to highlight the significance of sun protection, especially in sports like tennis. We are excited to offer our advanced sunscreen products and expert advice, helping attendees focus on the excitement of the game while staying protected."

Engaging the Audience

Attendees at the BNP Paribas Open will have access to the vibrant La Roche-Posay booth, where they can explore a variety of activities. The booth will feature complimentary samples of the brand's innovative sunscreen products, alongside informative resources that educate visitors on effective sun safety measures. Personalized skincare recommendations tailored to individuals' unique needs will also be available, ensuring that everyone leaves with the knowledge and tools necessary for optimal sun protection.

Philippe Dore, Chief Marketing Officer of the BNP Paribas Open, welcomed La Roche-Posay to their brand partner family. He noted, "We’re thrilled to have La Roche-Posay join us, as each partner plays a critical role in making our event unique. We are excited that fans, players, and volunteers can stay safe and protected throughout the tournament, soaking up everything Tennis Paradise has to offer."

Commitment to Skin Health

As a Champion Sponsor of the BNP Paribas Open, La Roche-Posay reinforces its long-standing commitment to skin health. This partnership aims to provide essential resources for sun protection, empowering attendees to fully enjoy the challenges and thrills of the tournament while remaining safeguarded from harmful UV exposure.

La Roche-Posay is recognized globally, with its skincare products recommended by over 100,000 dermatologists. The brand's mission centers around delivering life-changing dermatological solutions tailored to different skin types and addressing various skin concerns. Their formulations incorporate the exclusive selenium-rich La Roche-Posay Thermal Spring Water, sourced from their Thermal Center in France. This core ingredient is celebrated for its soothing and antioxidant properties, making it a unique offering in skincare.

Historical data from over two decades backs their rigorous commitment to safety and efficacy, with over 750 studies conducted to validate their products' effectiveness, even for sensitive skin. La Roche-Posay not only prioritizes quality but also ensures that minimal ingredients are used in its formulations, maintaining optimal concentrations for effective results.

Conclusion

With La Roche-Posay's participation at the BNP Paribas Open, attendees will benefit from enhanced education on skincare and safety measures under the sun. As the tournament kicks off, fans and players can look forward to enjoying the matches with the peace of mind that they are well-protected against UV rays, highlighting that a winning game is not just about the score but also about safeguarding one's skin.

For more information on La Roche-Posay and their sun protection products, be sure to visit La Roche-Posay's official website or follow them on their social media platforms.