Matsuya Foods Celebrates Exciting Collaboration with PAW Patrol in 2025!

Exciting Collaboration Announcement

Matsuya Foods, headquartered in Musashino City, Tokyo, is thrilled to announce the revival of their collaboration with the popular animated series, PAW Patrol, starting from July 1, 2025, at 10:00 AM. This special event will run until September 30, 2025, at participating Matsuya restaurants nationwide. Menu items like Gyudon, Curry, and various rice bowls will be included in this collaboration, but please note that specialized restaurants such as Matsunoya and My Curry Dining are not part of this campaign.

Campaign Overview

Duration: July 1, 2025, (Tuesday) 10:00 AM - September 30, 2025, (Tuesday) 9:59 AM
Participating Store Locations: All Matsuya locations (excluding Matsunoya and My Curry Dining).
Campaign Site: Matsuya Campaign Site

First Phase Promotion

Customers who order participating menu items will receive a PAW-tastic Mini Clear Pouch for free! This pouch features original illustrations exclusive to Matsuya, made with vibrant clear material. One pouch will be given per person who orders an eligible item, with designs available in six random styles.

Eligible Menu Items:

- Kids' Gyudon Exciting Set
- Kids' Curry Exciting Set

Distribution Period: From July 1 (Tuesday) 10:00 AM to August 12 (Tuesday) 9:59 AM.

Please note that customers cannot choose specific designs, and the promotion applies to orders placed through the Matsuya official app or website. For more information regarding availability, please reach out to individual stores.

After the mini clear pouch promotion ends, customers can still receive a PAW-tastic Sticker Set by ordering an eligible menu item. The sticker set will also feature various random designs, with a common sheet for application.

Distribution Period for Sticker Set: From July 1 (Tuesday) 10:00 AM to August 12 (Tuesday) 9:59 AM.

Again, designs cannot be selected, and this offer is also available via the Matsuya app or website. Once the sticker sets are gone, the promotion will switch to a limited-time Matsuya Original Paper Craft distribution.

Upcoming Promotions in August

Get ready for more surprises! The second part of the campaign starts on August 12, 2025, at 10:00 AM, so keep an eye out for more exciting offers!

Participation in the Web Lottery

Customers who spend over 800 yen (tax included) can enter a web lottery to win a PAW-tastic Original Backpack.

Prize: PAW-tastic Original Backpack
How to Enter:
1. Take a picture of your receipt (meal ticket, receipt, or web receipt) showing a total over 800 yen.
2. Fill in the required details on the dedicated entry form Entry Form.
3. You can also access it through the campaign website's “Enter Here” button.

Entry Conditions: Receipts dated between July 1 (Tuesday) 10:00 AM and September 30 (Tuesday) 9:59 AM will be eligible. The entry period lasts until October 7 (Tuesday) 11:59 PM.

Both mobile orders and advance payments for Matsubento via the website also qualify. Please check specific details regarding cash receipts.

Follow & Repost to Win!

During the campaign period, if you follow Matsuya’s official X account and repost relevant posts, you can enter a special drawing to win PAW Patrol official goods!

Prizes:

- PAW Patrol Big Truck Basic Vehicles (6 types, 1 each)
- Matsuya Meal Vouchers (3 vouchers)

Campaign Period: July 1 (Tuesday) 10:00 AM to July 13 (Sunday) 11:59 PM.

Official Matsuya X Account: @matsuya_foods

Please note that images are for illustrative purposes and may differ from actual products.

About PAW Patrol

PAW Patrol is a globally loved animated series created by Spin Master. It features a ten-year-old leader, Ryder, along with his band of unique puppies who tackle everyday challenges in their community. Their motto: “No job is too big, no pup is too small!” showcases how Chase, Marshall, Sky, Rubble, Rocky, and Zuma work together to keep Adventure Bay safe.

The series airs weekly on Fridays at 5:55 PM on TV Tokyo and can also be streamed on various platforms such as Paramount+, J:COM STREAM, WOWOW On Demand, and Prime Video.

©2025 Spin Master Ltd. PAW PATROL and all related titles, logos, characters; and SPIN MASTER logo are trademarks of Spin Master Ltd. Used under license. Nickelodeon and all related titles and logos are trademarks of Viacom International Inc.