#USA #La Jolla #Events.com #Event Management #Upped Events

Events.com Expands Its Capabilities with Upped Events Acquisition

Events.com, a recognized leader in the event management industry, recently announced a strategic acquisition of Upped Events, a company known for its innovative event management solutions. This acquisition marks a significant milestone for Events.com as the platform aims to enhance its service offerings and solidify its position in the global event management market.

Founded to transform the experience economy, Events.com has been on a mission to connect individuals with events that matter to them. With this acquisition, Events.com is now set to introduce advanced payment solutions and deeper engagement tools that will streamline event planning and execution while enriching the attendees' experience.

The Impact of the Acquisition

Upped Events has developed a reputation for its user-friendly platform that simplifies complex event management processes. It has a proven track record in supporting diverse events, including food and drink festivals, community fairs, and large-scale gatherings. The integration of Upped into the Events.com ecosystem allows organizers to benefit from on-site mobile payments, more effective ticketing, and enhanced analytics capabilities focused on attendee engagement.

One of the highlights of this acquisition is the incorporation of Upped's contactless payment system, which will add a new point-of-sale solution for event creators. Attendees can look forward to a seamless, contactless experience when purchasing food, merchandise, or services. The payment solution supports various formats, whether it's at a kiosk, self-service station, or through an app, enabling organizers to leverage discounts and promotions effectively while improving their bottom line.

Enhancing Event Planning

With the addition of Upped's robust technology, Events.com expands on its already comprehensive suite of tools tailored for event creators. This integration delivers not only high-level data on ticket sales outside the event but also detailed transaction reports from within the event itself. This dual perspective equips organizers with a complete view of their event's financial performance—bolstering their ability to manage refunds, analyze customer interactions, and ultimately drive profitability.

Stephen Partridge, Co-Founder and President of Events.com, expressed enthusiasm about the merger, emphasizing its potential to redefine event planning and experiences globally. The synergies between the two companies reflect their common commitment to enhancing the event lifecycle, ensuring that both organizers and attendees receive exceptional value throughout every stage of the event process.

A History of Strategic Growth

The acquisition of Upped Events adds to Events.com’s history of strategic growth through acquisitions. Recent expansions include the La Jolla Concours d'Elegance and numerous music and food festivals across Southern California, bolstering their presence in the live event space. The company also focuses on integrating technology that enhances user experience, such as smart parking solutions gained from their recent acquisition of Citifyd.

Looking Ahead

Events.com remains focused on connecting creators with the tools they need to deliver extraordinary events. The merger with Upped Events not only enhances their service offering but also strengthens their standing within the $95 billion U.S. live events market. The combined technology will empower tens of thousands of event professionals by integrating advanced analytics, logistics features, marketing automation, and real-time engagement tools into a singular platform.

As Events.com continues to develop and expand its capabilities, both organizers and attendees can look forward to an enriched event experience, fundamentally changing how events are created, promoted, and enjoyed. For more information on this acquisition and to explore the features of the Events.com platform, visit their website at Events.com.