#Serbia #Belgrade #United Group #N1 #Nova TV

United Group's Commitment to Journalistic Integrity

In a strong response to recent misinformation, United Group has categorically rejected false narratives suggesting that the company aims to undermine or threaten the editorial independence of its Serbian news channels, N1 and Nova TV. These baseless accusations have emerged amid ongoing scrutiny in the media landscape and a complex corporate backdrop.

Editorial Independence at Stake

United Group asserts that the independence of its news outlets is paramount, differentiating clearly between commercial management and editorial decision-making processes. Despite external pressures and historical context, the company, backed by its majority shareholder BC Partners, has emphasized the non-negotiable nature of journalistic integrity. This ethos is evident in how editorial decisions are made solely by the respective editorial teams, free from interference by the company's executives.

The publicity surrounding these claims illustrates a lack of understanding regarding the operational structure within United Group—there exists a distinct separation between business operations and news content determinations.

Counteracting Misinformation

Amidst the rising tide of speculation, especially allegations regarding discussions of the sale of N1 and Nova TV to Telecom Srbija, United Group has clarified that such claims are misleading. The company asserts that no current intention exists to sell off these valuable channels, echoing a commitment to safeguarding their autonomy.

Historical references to past management conversations around potential divestment are being misconstrued as recent strategic pivots. United Group points to documented communications indicating that certain individuals attempted to leverage their influence for personal gain, which never materialized.

Moreover, disagreements within shareholder ranks have led to misinterpretations about the company's operational strategy, further necessitating a clear and bold response from the leadership.

Strengthening Editorial Freedom Going Forward

To solidify its commitment to journalistic integrity, United Group is exploring several measures designed to enhance editorial independence. These initiatives may include reinforced editorial charters, non-interference agreements, and external oversight mechanisms such as appointing an ombudsman. The company's emphasis on maintaining a clear boundary between editorial content and commercial interests has never been more critical, particularly in the current turbulent media environment.

As the media landscape in Serbia continues to evolve, United Group remains steadfast in its mission to operate ethically and transparently, focusing on value creation for all its stakeholders, including the communities served.

Financial Performance Reflects Strength

Despite the challenges posed by these narrative disputes, United Group's foundational business performance remains robust. Recent financial disclosures have illustrated a positive trajectory, with revenues increasing by 5% and a nearly 7% rise in EBITDA reported for the first half of 2025. This growth trajectory underscores United Group's commitment to maintaining a strong market presence while upholding the values that define its operational ethos.

Conclusion

As the discourse surrounding United Group's role in Serbian media continues, it is imperative to distinguish between fact and fiction. The current leadership, taking a proactive stance, seeks not only to clarify misunderstandings but also to reinforce its commitment to editorial autonomy within its portfolio. United Group urges stakeholders and media users alike to discern the real from the rhetoric, remaining attentive to the ongoing evolution of Serbia's media landscape.