Nudge Credit Card Launch
2026-01-28 05:46:58

Introducing the Nudge Credit Card with Nose Electric Railway in Osaka-Hyogo Border Area

Nudge Credit Card Launch with Nose Electric Railway



Nudge Inc., headquartered in Chiyoda, Tokyo, in collaboration with Nose Electric Railway Co., Ltd., based in Kawanishi, Hyogo, is set to introduce the next-generation credit card, the "Nudge Card," starting on February 2, 2026. This card will offer users a unique way to support Nose Electric Railway through their daily purchases while enjoying exclusive digital rewards and original card designs based on their transaction amounts.

Supporting the Nose Electric Railway


The Nudge Card allows users to support Nose Electric Railway simply by making everyday purchases. As cardholders accumulate spending during a month, they can unlock special digital perks and receive an original card design, creating a community spirit through shared usage of the card.

The Nudge Card partners with over 150 artists, sports teams, and local governments, issuing a variety of credit cards. With each transaction, a portion of the processing fees is redirected back to the collaborators, ensuring that every use of the card contributes to the support of the user's favorite initiatives — a fresh approach to encouraging fans and community involvement.

Exclusive Card Designs


By joining the Nose Electric Railway Club, members can get an exclusive original card design. One of these designs features a rare visual of the "Akane" and "Aisai" trains, which operate between Yamashita Station and Myoken-guchi Station. This limited edition also includes a unique numberless design, enhancing both aesthetics and security.

Additionally, individuals who receive the original design will also be gifted a "collection card" for keepsake purposes. This not only serves as a functional credit card but also as a cherished item representing their favorite railway.

Unique Digital Rewards


Nudge Card holders are encouraged to join the Nose Electric Railway Club via the Nudge app to take advantage of its digital offerings. Depending on their monthly spending, users can pull from a "digital gacha" offering unique digital content pertinent to the railway. For instance, achieving a cumulative spending of 25,000 yen allows one pull, with up to four chances available per month at higher spend levels.

Rewards Examples


  • - Exclusive Digital Gacha: Only accessible via the Nose Electric Railway Club, members can win digital movies and photos related to the railway.
  • - Digital Collection Cards: Digital images served up as part of the rewards enhance the experience and provide an ongoing connection with the railway.

Special Commemorative Event


To celebrate the collaboration, a special event will be held on March 7, 2026, at the Hirano Depot, where participants can take their photographs to be printed on their credit cards. Attendees will have the following opportunities:
  • - Event Details: Capture photos that will be featured on the card.
  • - Time Slots: Five sessions throughout the day with a maximum of 10 participants per session.
  • - Fee: 6,000 yen (tax included) per person, payable through the Nudge app.

Application will open from February 2 to February 19, 2026. Each participant can capture multiple photos to be processed into unique cards, with each card featuring the same card number and available for 3,000 yen per additional copy.

About Nose Electric Railway


Nose Electric Railway operates routes from Northern Osaka to Southeastern Hyogo, providing essential transportation services and actively promoting regional attractions through themed trains and events. The company is committed to enriching the travel and operational experience for its users.

Card Issuing Overview


  • - International Brand: Visa
  • - Annual Fee: Free
  • - Card Design Options: Custom design based on Nose Electric Railway or a selection of colors and illustrations from the Nudge collection.
  • - Issue Fee: 3,000 yen (including tax), with the first issue of color collection for free.

Nudge Company Overview


Founded in February 2020, Nudge is driven by the mission to innovate financial experiences through individual actions. It emphasizes a cloud-native approach to credit card services, and with the Nudge Platform, it stands out as a certified comprehensive credit purchase intermediary in Japan. The organizational culture promotes flexibility and respects individual values, focusing on the future of financial experiences.

In summary, the collaboration between Nudge and Nose Electric Railway is set to create a significant impact on the community by merging everyday transactions with the support of local transportation. Cardholders will not only enjoy exclusive rewards but also contribute to the growth and sustainability of Nose Electric Railway through their everyday spending.


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Topics Consumer Products & Retail)

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