#Japan #Tokyo #Lotte #Kazitte #Strawberry & Peach

Lotte's Latest Launch: Kazitte Strawberry & Peach Gummy

Lotte, the renowned Japanese confectionery company, is set to expand its successful gummy brand, Kazitte, with a new flavor: Strawberry & Peach. This exciting release is scheduled for a March 24, 2026 rollout, with a pre-release at convenience stores and stations, before a nationwide launch on April 14, 2026.

Kazitte was first introduced in August 2025 and quickly became a hit, leveraging Lotte's unique fruit-enhancing manufacturing process and innovative hard gummy texture. This new flavor promises to bring a delightful combination of hard texture and vibrant fruity flavors, as consumers indulge in a perfect balance of chewy and refreshing tastes with every bite.

Innovative Production Process

The Kazitte brand utilizes Lotte’s proprietary “fruit-enhancement technique” and specially developed flavors for hard gummies. The result is a product that offers an unrivaled burst of taste right from the first bite, combining a hard texture with rich fruity sensations. This commitment to flavor is based on Lotte’s expertise in chewy candies, particularly in maximizing the sensory experience while maintaining a satisfying chewiness.

Flavors and Features

The new Kazitte Strawberry & Peach gummies feature an assortment of two flavors within each product, allowing for an enjoyable tasting experience. Each pack contains 80g of gummies, making it a perfect option for snacking during work or anytime you need a quick energy boost.

The packaging is designed to be eye-catching and cheerful, reflecting the fresh flavors it contains. The bright colors and playful design not only make it an attractive snack option but also elevate your mood just by having it in your bag.

Marketing Buzz and Promotions

Kazitte’s initial release saw a remarkable success, achieving 150% of planned shipments, largely fueled by vibrant social media engagement surrounding its unique campaign featuring the adorable marmot mascot. With the launch of Strawberry & Peach, Lotte is also kicking off an exciting promotional campaign. Fans can participate in a special giveaway event from March 6 to March 7, 2026, with the opportunity to win one of 100 packs of the new flavor simply by engaging on social media.

Upcoming Excitement

As Lotte prepares to introduce this new addition to the Kazitte line, they are also offering further insights on their promotional strategies through various channels, including social media. Be sure to watch for the Kazitte Strawberry & Peach launch and participate in the giveaway events to celebrate this fresh flavor sensation.

For more details, visit the official Kazitte website and follow Lotte on social media. Don’t miss this chance to taste the latest innovation from Lotte’s flavorful world of gummies!

Conclusion

The launch of Kazitte Strawberry & Peach is not just about introducing a new flavor; it represents Lotte's enduring commitment to quality, innovation, and delightful consumer experiences. Mark your calendars and get ready to savor the irresistible taste of these new gummies soon!