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JETOUR Expands in Kazakhstan: A New Era for the Brand

On August 13, 2025, JETOUR Auto proudly inaugurated its first flagship store in the Commonwealth of Independent States (CIS), marking a significant milestone in its expansion strategy. Located in the heart of Astana, within a sprawling 2,000 square meters, this flagship store is designed not only to showcase JETOUR's automotive excellence but also to modernize its sales network in the region.

A Convenient Hub for Customers

Strategically situated just 3.7 kilometers from major landmarks such as the Khan Shatyr and Astana Opera, the flagship store aims to provide customers with enhanced service quality and convenience. The showroom features a fully integrated design, offering dedicated areas for brand presentations, test drives, customer consultations, and after-sales support. This seamless layout is crafted to facilitate uninterrupted sales and service under one roof, ensuring an optimal customer experience.

Since entering the Kazakhstan market in June 2023, JETOUR has made remarkable strides, swiftly establishing a strong presence. Within two years, the brand launched over 30 retail locations, creating the largest network among Chinese automotive brands in Kazakhstan. Impressively, JETOUR has emerged as the leading name in the Chinese SUV market in the country as of the first half of 2025, demonstrating its growing market share and brand influence.

Localized Manufacturing Investments

JETOUR is not only focused on retail expansion; it is also significantly increasing investments in localized operations. The brand has introduced various models, with seven of those localized at its assembly plant, showcasing JETOUR's commitment to adapting to market demands efficiently. This approach allows the company to respond promptly to consumer needs and better manage its supply chains.

The construction of a second flagship store in Almaty is already underway, with an opening scheduled for the end of the year.

According to Ke Chuandeng, President of JETOUR International, "Kazakhstan is a crucial hub in JETOUR's global strategy. It plays a central role in our vision for developing an ecosystem of intelligent mobility in Central Asia and the broader CIS region. The flagship store not only strengthens our long-term commitment to this market but also signals our readiness to cater to evolving customer needs."

The Future of JETOUR in Kazakhstan

Looking ahead, JETOUR plans to continue introducing premium off-road models and new energy vehicles, expanding its service points and fulfilling its promise of delivering 'global quality, local experience'. This strategic direction underscores JETOUR's commitment to becoming a household name in Kazakhstan, resonating with local consumers who value quality and innovation in their automotive choices.

As JETOUR forges ahead, the brand remains dedicated to enhancing the lifestyle of its customers while continuously improving its product offerings in terms of design, performance, and environmental responsibility, marking a new chapter in Kazakhstan's automotive landscape.