David Yurman Collaborates with Carmelo Anthony and Jaylen Brown for Men's Curb Chain Campaign

David Yurman's Latest Campaign Featuring Basketball Legends

David Yurman, the premier luxury jewelry brand in America, is excited to announce a groundbreaking partnership with two basketball legends, Carmelo Anthony and Jaylen Brown. This collaboration unveils the brand’s new men's campaign, centering around the iconic Curb Chain collection, which epitomizes strength and sophistication.

Building upon the success of last year's high-profile campaign that featured an array of celebrated athletes, this new collaboration exemplifies David Yurman's commitment to cultural impact and innovation in men's jewelry. The Curb Chain collection is a testament to the brand’s dedication to craftsmanship and style, resonating deeply in the world of fashion and sports alike.

Carmelo Anthony and Jaylen Brown, recognized not only for their achievements on the court but also for their influence off the court, embody the essence of David Yurman’s designs. Their unique styles resonate with the brand’s philosophy: jewelry as an extension of personal identity and confidence.

The campaign is captured by the renowned creative director Set Free Richardson, featuring striking visuals of both athletes adorned with key pieces from the collection. Each piece tells a story, and the approach to styling reflects a blend of athleticism and artistry that David Yurman is known for.

Evan Yurman, President of David Yurman, expressed his enthusiasm about this partnership, stating, “We are thrilled to team up with Carmelo and Jaylen — two incredible athletes who embody leadership, style, and commitment. Their ability to inspire not only in sports but also in culture makes them natural ambassadors for our brand.” The connection between sportsmanship and high-end jewelry is articulated beautifully in how both athletes carry their accessories with authenticity and flair.

Carmelo Anthony described the allure of David Yurman’s creations, stating, “The brand perfectly blends craftsmanship with timeless appeal.” His collaboration with stylist Khalilah Beavers highlights a poignant moment with his son Kiyan Anthony — a reflection on legacy and the pursuit of greatness through a father-and-son bonding moment over a game of billiards. As the two discuss life beyond basketball, it marks an indelible moment shared through jewelry that speaks of stories and heritage.

Jaylen Brown’s perspective complements this sentiment. The Celtics star, styled by the dynamic duo Wayman Micah, is depicted in a reflective moment with his grandfather, Willie Brown, while engaged in a game of chess. Their conversation on the grit and determination required for success further communicates the brand's ethos. Jaylen shared, “David Yurman’s designs allow me to express myself and showcase elegance and timelessness.”

The campaign is set to be prominently featured across David Yurman’s global social media platforms, including @davidyurman and @davidyurmanmen. Marketing efforts will ramp up throughout the year, ensuring the striking visuals of this campaign reach audiences worldwide.

About David Yurman

Founded by sculptor David Yurman and his wife Sybil in New York, the brand has evolved into a benchmark of fine jewelry. Their unique approach combines artistry and wearability, creating timeless pieces that resonate with consumers. Currently, the brand continues under the creative leadership of Evan Yurman, delivering innovative collections that capture the spirit of contemporary design.

You can find David Yurman’s exquisite collections available at DavidYurman.com and in 51 retail locations across the United States, Canada, Hong Kong, and France, alongside over 300 authorized retail locations around the globe. Each piece, characterized by the brand’s signature cable design, stands as a testament to the enduring appeal of fine jewelry in today’s ever-evolving style landscape.