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FamilyMart Introduces New Peach Ice Bar

FamilyMart, the popular convenience store chain based in Minato, Tokyo, is proud to announce the launch of their new product, the 'Melting Peach Ice Bar,' which will hit shelves from May 13, 2025. This delightful treat, crafted from 45% peach juice sourced from Fukushima Prefecture, marks the continuation of their 'From the Production Area to the Convenience Store' series. With a strong commitment to supporting domestic fruit production and promoting sustainable practices, FamilyMart is confident this year's release will be even more successful than previous years.

Celebrating Local Agriculture

For the second year, FamilyMart's 'From the Production Area to the Convenience Store' initiative aims to bring the natural sweetness and unique flavor of Fukushima peaches to a nationwide audience. Since its launch in 2023, this private brand initiative under the 'Famimaru' label has garnered overwhelming support from both customers and local growers. Last year, sales of the peach ice bar were highest in Fukushima, showcasing the community's commitment to supporting local producers.

This season, FamilyMart has enhanced the product by increasing the peach juice content, resulting in a more pronounced and refreshing peach flavor. Each ice bar features a striking two-layer design, with a rich peach juice layer complemented by a smooth, melting gelato layer, offering consumers a delightful texture contrast that evokes the essence of the juicy fruit.

The packaging of the ice bar not only carries the 'From the Production Area to the Convenience Store' logo but also showcases the 'Fukushima Pride' logo, celebrating the origins of the delicious peaches used in the product.

The Peach Varieties in Use

The ice bar utilizes two types of straight peach juice variants: Akatsuki and Madoka, along with concentrated juices from Akatsuki, Kawanakajima, Gyokusei, and Hikawa Hakuhou peaches. This careful selection presents a flavorful experience that embodies the essence of Fukushima's renowned peaches.

Product Details

• - Product Name: Melting Peach Ice Bar
• - Price: 184 JPY (tax included 198 JPY)
• - Release Date: May 13, 2025
• - Availability: Approximately 16,200 FamilyMart locations nationwide
• - Description: A refreshing ice bar made with 45% Fukushima peach juice, capturing the juicy sweetness and depth of flavor typical of this local fruit, presented in a unique two-layer format.

Please note: The images provided are for reference only. Prices may vary by region, and the product may not be available in all stores.

Exciting New Offerings for Summer

Starting from June 27, FamilyMart will also launch the 'Peach Soufflé Pudding,' a regional exclusive featuring Fukushima peach juice, available in approximately 1,260 stores across the Tohoku region. This delightful dessert combines a creamy pudding with an airy, soufflé-like texture, topped with yogurt whipped cream and peach sauce, offering a multi-faceted taste experience that is both rich and refreshing.

Peach Soufflé Pudding Details

• - Product Name: Peach Soufflé Pudding
• - Price: 352 JPY (tax included 380 JPY)
• - Release Date: June 27, 2025
• - Availability: Tohoku region
• - Description: A delicious fusion of peach cheese soufflé and a rich white peach milk pudding layered with tangy yogurt and peach sauce for a burst of flavor.

On-Site Reporting from Peach Farms in Fukushima

In preparation for the new releases, FamilyMart team members visited peach farms in Fukushima during mid-April. During the visit, they observed the vital early-season activities, such as thinning blossoms and maintaining optimal conditions for heavy fruit bearing to ensure the best possible results. Despite concerns over frost damage to newly bloomed flowers, the sight of bees diligently pollinating amid the blooming peach trees brought a sense of reassurance.

The farmers shared their innovative strategies to combat rising summer temperatures that can harm the fruit's quality, such as employing reflective white sheets instead of standard silver sheets to cool the fruit before harvest. This commitment to quality production even led to the inclusion of fruit that, while not visually perfect, possesses outstanding taste—thus emphasizing the philosophy that taste should give precedence over appearance.

As part of the tasting event, local farmers were invited to sample the newly developed ice bar, and their feedback was overwhelmingly positive. With phrases like 'incredibly delicious' echoing their sentiments, the ice bar promises to be a hit this summer.

FamilyMart's Commitment to Local Producers

In line with its mission, FamilyMart continues to seek partnerships that uplift local food producers while offering delicious and quality products to its customers. The company encourages everyone to discover more about their initiatives and special products on their official website. FamilyMart believes in being a trusted partner for families, aspiring to be an essential part of everyday life by providing convenient, high-quality products tailor-made for Japanese tastes.

You can find more details about their sustainability efforts and product offerings by visiting FamilyMart's Official Site.

With over 1,000 products in the Famimaru private brand range, FamilyMart is dedicated to enhancing family meals with safe, delicious, and affordable options, ensuring that the joy of good food is accessible to all.