Introduction to PlayBox by GMO
GMO Media, part of the GMO Internet Group, is excited to announce the launch of its new gaming platform,
PlayBox by GMO, starting September 22, 2025. This innovative platform allows users to accumulate points while enjoying a diverse range of games, and it will make its public debut at the highly anticipated
Tokyo Game Show 2025 from September 25 to 28.
What is PlayBox by GMO?
PlayBox by GMO merges several of the company’s previous casual gaming services, such as
Kantan Game Box by GMO and
GesoTen by GMO, into a unified platform. Designed to offer a seamless gaming experience, PlayBox allows users to explore multiple casual games while simultaneously earning points. This integration streamlines gameplay and rewards, fulfilling both entertainment and convenience. The underlying concept is simple: enjoy games and accumulate points efficiently.
Background and Market Need
The rise in living costs and a growing inclination towards budgeting have made point acquiring activities (known as
PoiKatsu) increasingly popular across various demographics. Concurrently, the use of casual games on smartphones and PCs has expanded, as people seek quick and enjoyable content during their commutes or leisure time at home. Recognizing this trend, GMO Media identifies a unique opportunity to cater to users' needs by providing a platform where gaming and rewards coexist harmoniously.
User Benefits and Game Variety
PlayBox features an extensive library of games that cater to different preferences—from simple, casual interactions to more intricate gameplay. Users can play games from their everyday scenarios and earn points effortlessly.
Furthermore, PlayBox by GMO can also be integrated into corporate point sites, adding significant value to existing reward programs. Its versatility enhances the appeal of point websites by providing engaging content that entices users to participate actively. The platform continually evolves, with plans to introduce new games and promotional campaigns to enhance user experience.
Upcoming Features and Initiatives
To further enrich the
PlayBox experience, GMO Media is implementing several initiatives:
- - Game-Focused Offer Walls: The introduction of game-centric offer walls within Kantan Game Box by GMO allows users to earn points through fulfilling certain conditions, such as watching ads or completing missions. This feature will soon extend to other games available on PlayBox.
- - Enhanced LINE Mini-app Integration: Accessing the platform will be made easier through newly introduced LINE mini-app versions of GesoTen by GMO and Kantan Game Box by GMO. Future enhancements will encourage sustained engagement through LINE.
Tokyo Game Show 2025 Participation
GMO Media will showcase
PlayBox by GMO at the
Tokyo Game Show 2025. Attendees can experience the platform first-hand at booth
06-C05. Special guests, including actress and variety show host
Kazuha Tachibana and point influencer
OTAKE, will be present on the 26th, 27th, and 28th to engage with visitors and elevate the booth atmosphere.
Event Details
- - Business Days: September 25 (10:00-17:00), September 26 (10:00-17:00)
- - Public Days: September 27 (09:30-17:00), September 28 (09:30-16:30)
- - Location: Makuhari Messe, Chiba
Conclusion
With
PlayBox by GMO, users are promised not just a creative gaming experience but also the chance to enhance their savings through the
PoiKatsu initiative. This novel approach to gaming and rewards aims to set a new standard in the digital entertainment landscape, and the excitement surrounding the launch reflects a significant step forward in this arena.
For more details, visit
PlayBox by GMO.