Introducing the 2025 Pop-Tarts™ Bowl Edible Elite Featuring Team Sprinkles and Team Swirls

Meet the 2025 Pop-Tarts™ Bowl Edible Elite

The upcoming 2025 Pop-Tarts™ Bowl, cleverly coined 'The People’s National Championship,' is set to take snacking and sporting culture to unprecedented heights. Taking place on December 27, 2025, at 3:30 p.m. ET, broadcasted live on ABC, this year’s event will feature two festive teams: Team Sprinkles and Team Swirls.

This year's bowl game showcases exciting edible mascots that fans have been eagerly anticipating. Team Sprinkles will introduce a trio of new mascots, alongside well-received favorites, creating a competitive yet fun environment as they vie for the coveted title of the most devoured team. Leading Team Sprinkles is the eye-catching Protein Slammin' Strawberry. This new muscle-bound addition epitomizes health-conscious fun with its protein-packed flavor, setting the tone for victory. As more familiar faces join the action, expect dynamic performances from
Frosted Cherry, known for its vivid pink frosting and classic taste, and Frosted Cookies & Crème, bringing its signature speckled frosting as a delightful contender on the field.

Opposing them, Team Swirls will proudly feature a mixture of seasoned veterans and fresh talent to maintain their edge in this exceptional matchup. Frosted Chocolate Chip Cookie Dough returns with a triumphant comeback after a three-year hiatus, making its debut as the head of Team Swirls. Complementing this beloved mascot, Frosted Wild Berry brings its iconic color to the fray, looking to better its chances of ultimate indulgence. Wrapping up Team Swirls' lineup is Frosted Hot Fudge Sundae, a steady performer dressed in its rich, fudgy icing.

Fans can expect an array of vibrant antics, fueling the excitement of the game. The experience doesn’t stop there! For the first time ever, Pop-Tarts is introducing a Mascot Cam, a thrilling addition that allows fans at home to sip on their favorite snacks while enjoying live, behind-the-scenes highlights from the sidelines. This interactive experience is accessible through the TikTok channel @PopTartsBowl, delivering a front-row seat to all the excitement, including epic mascot entrances and gameplay interactions.

Leslie Serro, Vice President of Marketing for Pop-Tarts, shares enthusiasm about the expansion of this year's mascot lineup. “We are beyond excited to amplify the fun and energy that our fans have come to love. With six Edible Mascots this year, we’re not only heightening the entertaining antics but also showcasing our favorite flavors. We believe this will make the Pop-Tarts Bowl an unforgettable experience for everyone,” says Serro.

In preparation for the big event, fans should be sure to follow Pop-Tarts on Instagram, TikTok, and other social media platforms to stay linked to all updates and new developments leading to this standout celebration of flavors and competition.

The Pop-Tarts Bowl is not merely a battle between mascots; it symbolizes the cherished collaboration between snacking and sports, merging two beloved cultures into one wild experience. As fans anticipate the kickoff, it promises an evening filled with laughs, snacks, and extraordinary standout moments.

As a significant title sponsor, Kellanova has established a notable presence in the college football scene, ensuring that fans will witness a well-organized and flavorful game.

To catch all the thrilling moments come December, ensure your snacks are ready as the teams of edible mascots and football players take the field. This is bound to be the most ‘Crazy Good’ experience, showcasing the best of what the world of Pop-Tarts has to offer!