CarData, Inc. and Velocity Automotive Marketing Propel Growth in SoCal Through Strategic Acquisition

CarData, Inc. and Velocity Automotive Marketing Expand in Southern California

The automotive industry is witnessing a significant transformation as CarData, Inc., a leader in vehicle inventory photography, has made waves with its expansion into Southern California. This move involves a strategic acquisition of Tristar Digital Services, elevating the quality of services offered to franchise car dealerships across the region.

Strengthening Market Presence

CarData’s partnership with Velocity Automotive Marketing heralds a new era of enhanced vehicle photography and digital merchandising solutions. With a robust reputation in the market, Tristar Digital Services has been delivering high-quality vehicle imaging and digital content services to dealerships in Southern California for years. By integrating Tristar’s expertise, CarData aims to broaden its reach and improve services significantly.

Wayne Balroop, the General Manager of CarData, expressed enthusiasm about the acquisition, highlighting its importance in catering to the vibrant automotive market in Southern California. “Our mission has always been to provide franchise dealerships with industry-leading vehicle photography. This acquisition enhances our ability to support dealerships with the high-quality imagery and technology they need to drive sales,” he stated.

Benefits for Dealerships

With this acquisition, existing Tristar clients can anticipate a seamless transition while continuing to receive the high standards of service they have come to expect. Additionally, they will gain access to cutting-edge photography workflows, advanced digital solutions, and an expanded support team focused on optimizing online vehicle presentations.

Chris Treister, the former owner of Tristar Digital Services, emphasized the benefits of this collaboration, stating, “Our customers will benefit from the increased resources, technology, and expertise this partnership brings. It's a win-win for everyone.” The partnership promises not only improved imaging capabilities but also enhanced inventory presentation tools and faster turnaround times, ensuring that dealers can showcase their vehicles more effectively to potential buyers.

Growth and Opportunities

As part of this strategic expansion, CarData and Velocity Automotive Marketing are poised to grow their team in Southern California. This initiative will provide new opportunities for skilled vehicle photographers and digital merchandising professionals eager to join an innovative environment.

The acquisition is not just a business move; it marks a significant milestone in CarData's commitment to revolutionizing automotive inventory photography. By empowering franchise dealerships, CarData helps them present their vehicles with best-in-class imagery that engages buyers and accelerates sales.

Conclusion

In conclusion, the union of CarData, Velocity Automotive Marketing, and Tristar Digital Services signifies a promising future for vehicle photography in the Southern California region. This strategic acquisition reflects a broader trend within the automotive market, where technology and high-quality visuals are becoming paramount for dealerships aiming to thrive in a competitive landscape.

For further inquiries or more information, Wayne Balroop can be contacted at email protected] or by phone at 443-413-5400. For more details about CarData and its services, visit [www.cardata.us.