Introducing the New Shupatto Compact Bag M 10th Anniversary Edition
Marna Co., Ltd., a lifestyle goods manufacturer based in Sumida, Tokyo, is pleased to announce the upcoming release of the limited edition "Shupatto Compact Bag M 10th Anniversary Model" on January 22, 2026. This innovative product embodies convenience and style, making it the perfect accessory for everyday use.
The Shupatto bag was designed to address common frustrations with portable bags, such as difficulties in folding and the struggle of packing them neatly into their respective cases. Thanks to its unique pleated structure, pulling both ends allows the bag to transform into a compact strip effortlessly. All that’s needed afterward is a simple fastening to keep it compact, offering a revolutionary approach to bag design.
Since launching its first model, the "Shupatto Compact Bag M" in November 2015, the brand has expanded its line and successfully established itself as a daily essential in households. With growing popularity in international markets, the Shupatto bag is now available in 35 countries worldwide.
To mark its 10-year journey, the anniversary model is themed "THE ESSENCE -本質-", revisiting the fundamentals of the compact bag's design. This special edition comes in two key designs—"HIGHLIGHT -強調-" and "INCEPTION -構想-", offered in two distinctive color options for each.
HIGHLIGHT -強調-
The design features lines inspired by the bag's signature pleats, adding character to the folding action and the visual contrast when the bag is compacted. Available in blue and black, it promises to elevate the everyday experience while ensuring practicality.
INCEPTION -構想-
Focusing on the concept and design from its inception, this model incorporates sketches that reflect the original design process. The motif draws inspiration from the schematics the designer created during the initial development phase. Color options include blue and sepia.
Marna Co., Ltd. has been at the forefront of lifestyle goods, creating products that improve everyday life since 1872. With their mission, "Design for Smile - Bringing joy and enhancement to everyday living," Marna aims to stay close to its customers and deliver delightful experiences that haven’t even been imagined yet. For more information, you can visit the official website here. Connect with Marna on Instagram and follow their updates on X (formerly Twitter).
The Shupatto bag was designed to address common frustrations with portable bags, such as difficulties in folding and the struggle of packing them neatly into their respective cases. Thanks to its unique pleated structure, pulling both ends allows the bag to transform into a compact strip effortlessly. All that’s needed afterward is a simple fastening to keep it compact, offering a revolutionary approach to bag design.
Since launching its first model, the "Shupatto Compact Bag M" in November 2015, the brand has expanded its line and successfully established itself as a daily essential in households. With growing popularity in international markets, the Shupatto bag is now available in 35 countries worldwide.
To mark its 10-year journey, the anniversary model is themed "THE ESSENCE -本質-", revisiting the fundamentals of the compact bag's design. This special edition comes in two key designs—"HIGHLIGHT -強調-" and "INCEPTION -構想-", offered in two distinctive color options for each.
Product Highlights
HIGHLIGHT -強調-
The design features lines inspired by the bag's signature pleats, adding character to the folding action and the visual contrast when the bag is compacted. Available in blue and black, it promises to elevate the everyday experience while ensuring practicality.
INCEPTION -構想-
Focusing on the concept and design from its inception, this model incorporates sketches that reflect the original design process. The motif draws inspiration from the schematics the designer created during the initial development phase. Color options include blue and sepia.
Product Specifications
- - Name: Shupatto Compact Bag M 10th Anniversary Model
- - Price (including tax): ¥2,750
- - Material: Polyester
- - Capacity: Approximately 15L
- - Weight Limit: 5kg
- - Dimensions: 35 × 30 cm when in use; approximately 6 × 8 cm when folded
Marna Co., Ltd. has been at the forefront of lifestyle goods, creating products that improve everyday life since 1872. With their mission, "Design for Smile - Bringing joy and enhancement to everyday living," Marna aims to stay close to its customers and deliver delightful experiences that haven’t even been imagined yet. For more information, you can visit the official website here. Connect with Marna on Instagram and follow their updates on X (formerly Twitter).
Topics Consumer Products & Retail）
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