#Japan #Nagoya #JOYSOUND #Excing #SoundLogo

Sound Logo Karaoke AWARD: A Unique Competition for Brands

The Sound Logo Karaoke AWARD, hosted by Excing Corporation and featuring JOYSOUND, is calling for entries to determine the strongest bond among companies and organizations through the power of sound logos. From August 1 to September 30, 2025, organizations can submit their sound logos and see these representations of their brands transformed into karaoke performances enjoyed nationwide.

What is a Sound Logo?

A sound logo is a brief melody or jingle that encapsulates a brand's identity. It creates an immediate connection with consumers and enhances their affinity for the brand. By blending sound logos with karaoke, the AWARD provides a platform for participants to experience and share their brand's allure while fostering a sense of unity among team members. This initiative aims to facilitate better communication both within organizations and with external audiences, ultimately expanding the network of connections nourished through this innovative approach.

Event Schedule and Details

The competition begins with an entry period running from August 1 to September 30, 2025. Following this, the first round will take place from December 1, 2025, to January 7, 2026, when judges will assess submissions based on their creativity and the frequency they are sung in JOYSOUND venues across the nation. Twenty finalists will then be chosen to move forward to the finals, which will be held on February 18, 2026.

Finals and Awards

During the finals, held at J-SQUARE SHINAGAWA, participants will not only perform their sound logos but also present them creatively. Points will be awarded based on both performance evaluation by judges and karaoke scoring, ultimately determining the grand champion who will receive the prestigious Sound Logo Karaoke Award.

The winner will enjoy multiple benefits, including:

• - A custom song creation by Ai In, a well-known music planning and production company, integrating their sound logo.
• - Inclusion of their new song in karaoke formats promoted through JOYSOUND establishments, further amplifying their brand exposure.
• - A JOYSOUND credit worth 100,000 yen to enjoy at any of their outlets.

Additionally, the five runners-up will each receive a credit of 30,000 yen usable at JOYSOUND establishments.

Entry Details

The competition is open not only to companies but also to internal brands and services as long as proper approval is obtained beforehand. All submitted sound logos must be within specific criteria of one to ten seconds for the sung portion, ensuring they are engaging yet concise. Eligible submissions include combinations of melody, effects, and vocal components based on varying formats.

Entrants must prepare their submission materials according to the guidelines found on the official AWARD website. All steps taken will contribute to elevating the brand value, invigorating communications internally and externally.

Judging Criteria

Entries for the preliminary rounds will be evaluated on two fronts:
1. The emotional resonance of the sound logo and the story behind it (12 entries selected by a panel of judges).
2. The frequency of performances across registered JOYSOUND venues (8 entries based on song counts).

These criteria ensure a well-rounded selection process emphasizing both creativity and public engagement.

As the Sound Logo Karaoke AWARD unfolds, it aims to expand the horizons of corporate engagement through unique audio experiences. By merging sound, competition, and camaraderie, it seeks to redefine how brands connect with consumers and promote internal solidarity within organizations.

Participate in the Sound Logo Karaoke AWARD to amplify your brand's voice and join the competitive fun! For more details and to submit your entry, visit the official website.