Web News Ranking for Osaka-Kansai Expo October 2025 Analyzed by Qlipper

Insights from the Osaka-Kansai Expo Web News Ranking

In a detailed analysis conducted by Qlipper, led by CEO Yoshiyuki Matsumoto of Todo Onada Co., various aspects of the web news landscape surrounding the Osaka-Kansai Expo for October 2025 were scrutinized. The analysis spanned from October 1 to October 31, tracking over 4,000 web media outlets to gauge publicity impact and engagement.

Key Findings

During the month, there was a notable surge in the number of articles related to the Osaka-Kansai Expo, marking a substantial increase of 10.7% compared to the previous month, leading to a total of 49,433 articles. Furthermore, virtual page views (PV) skyrocketed by 396%, totaling an impressive 2,316,145,708. It’s worth noting that press releases saw a decline of 17.3%, totaling 1,009 releases.

Post-Event Insights

The closing day of the expo, October 13, saw the highest number of virtual page views, while an increase in articles continued into the following days, peaking at 14 articles on October 14. Trending topics associated with the expo included a variety of interesting developments:

1. Jordan's Red Sand Exhibition: One of the most engaging stories involved the pavilion from Jordan, which showcased its iconic red sand. As part of a commitment to keep the expo spirit alive, this exhibit was promised to be relocated to Tottori for future displays, alongside various exhibit items sent to Tokushima and other venues.

2. Expansion of Official Merch Stores: Despite the closing of the expo, the official stores in Umeda and Tokyo decided to continue their operations due to the sustained interest in MyakuMyaku merchandise. The Umeda store announced plans to expand and renovate its space to accommodate the growing demand. The newly opened official store at Junkudo Bookstore in Dojima Avanza also generated excitement, with an impressive queue of over 600 attendees on its first day.

3. Transition of Mascots: The collaboration between MyakuMyaku and the upcoming mascot for the 2027 International Horticultural Exhibition, Tunk Tunk, featured prominently in digital conversations. This transition was celebrated through promotional activities at the expo and themed merchandise sales.

Virtual Page View Highlights

The highest-ranking articles based on virtual page views included a timely report from Asahi Shimbun Digital, shared on Yahoo! Topics. This article highlighted how skepticism surrounding the event, particularly at its inception, had significantly decreased towards the end period. Another impactful article reported on the unresolved financial issues concerning overseas pavilion construction costs, maintaining relevance even after the expo concluded.

Methodology

This investigation involved tracking articles whose titles or texts included keywords related to “Osaka,” “Kansai,” and “Expo.” The data was collected from major domestic news sites utilizing Qlipper's innovative monitoring and analysis capabilities, which provide real-time insights into public relations strategies.

The Role of Qlipper

As a powerful PR measurement service, Qlipper offers tools essential for efficiently monitoring web news and analyzing PR activities. By integrating ChatGPT for automated press release generation and adaptable analysis features, Qlipper supports organizations in optimizing their PR strategies effectively. They also provide free trials and specialized consultation for all users to enhance their public relations efforts.

Contact and Company Information

For detailed inquiries regarding this report or Qlipper services, please visit Qlipper or contact the management office at Todo Onada. CEO Yoshiyuki Matsumoto emphasizes the commitment to helping clients succeed in their communication efforts.