#Japan #Tokyo #G-SHOCK #Hip Hop #XG

Casio Welcomes XG as Global Ambassador for G-SHOCK

In a vibrant celebration of music and style, Casio Computer Co., Ltd. has announced the appointment of the global girl group XG as the international ambassador for its renowned G-SHOCK brand. This partnership highlights the extraordinary qualities of resilience and creativity that both G-SHOCK and XG embody.

A Rising Force in Music

XG, comprised of seven talented members—JURIN, CHISA, HINATA, HARVEY, JURIA, MAYA, and COCONA—has quickly gained acclaim through their remarkable hip hop and R&B performances. Their name, XG, stands for 'Xtraordinary Girls,' which underscores their mission to empower individuals from diverse backgrounds through their unique and genre-defying style. This revolutionary approach has captured the hearts of young fans worldwide, making XG a promising new wave in global music and culture.

The group is known for their pioneering sounds, having introduced a fresh genre called 'X-Pop.' This musical style diverges from conventional J-Pop and K-Pop, allowing XG to carve out a distinctive identity in the music industry. Their innovative spirit resonates perfectly with G-SHOCK’s ethos, a brand celebrated for durability, shock resistance, and edgy design.

Celebrating the Collaboration

To mark this exciting collaboration, a specialized promotional website has been developed, offering fans an exclusive look at XG's upcoming campaigns with G-SHOCK. The portal includes key visuals and an engaging promotional video that carries the theme 'No Destination.' The video showcases XG confidently stepping into new horizons alongside G-SHOCK, symbolizing the strength to forge one’s future without apprehension.

The art for this campaign is brought to life by YAR, a creative team led by the up-and-coming Japanese artist YOSHIROTTEN, ensuring a vibrant and high-energy visual presentation that aligns perfectly with the brand's dynamic image.

A Message from XG

Reflecting on their new role, XG shared, "G-SHOCK watches always remind us of how we never gave up on chasing our dreams, even when things got tough. It gives us the courage to keep going and keep challenging ourselves. XG-SHOCK, let's go!" This heartfelt message encapsulates the synergy between XG and G-SHOCK, establishing a partnership rooted in determination and creativity.

Looking Ahead

As G-SHOCK continues to evolve, fans can expect to see more exciting content featuring XG, with additional visuals and collaborative projects rolling out in the near future. This partnership not only highlights the artistic journey of XG but also aims to inspire people globally to embrace their dreams and face new challenges head-on.

For more details, visit the official G-SHOCK site and check out the promotional video here. The fusion of the worlds of music and timepieces promises to forge a bold new path for both Casio's G-SHOCK brand and the dynamic group XG.