#Japan #Tokyo #Internship #Shikigaku #Ochanomizu

Nurturing Young Leaders: Marketing Strategies from Ochanomizu University Internship

In a notable initiative, Shikigaku Co., Ltd. recently hosted a research presentation by students from Ochanomizu University, focusing on innovative marketing strategies influenced by the company's unique management philosophy. This event, held on September 5, 2025, aimed to create a collaborative environment where university students could learn from real-world business practices while simultaneously providing companies with fresh insights from the youth demographic.

Shikigaku, which specializes in business consulting and employee training based on its management model, emphasizes fostering young leaders capable of navigating the evolving market landscape. By involving students from Ochanomizu University's School of Science, the initiative aims to harness their perspectives to enhance corporate branding and promotions.

Background of the Initiative

Recognizing the importance of understanding the values and perspectives of younger generations, Shikigaku has made it a priority to integrate these insights into its strategy development. The internship program was structured to not only foster practical learning experiences for students but also to align the company's marketing efforts with contemporary youth values.

Research Presentation Overview

The research presentation featured two standout participants: Hinako Tomimatsu, a first-year chemistry student from Ochanomizu University, and Christian Le, a marketing student at the University of Technology Sydney (UTS). This collaboration allowed the interns to investigate how the principles of Shikigaku resonate with today's youth and to propose relevant marketing strategies to enhance the company's visibility among younger audiences.

Key Findings from the Students' Research

The students uncovered vital insights into young people's values through their research, highlighting the following aspects:

• - Interest in Logical Structures: Participants showed a keen interest in the logical aspects of Shikigaku's philosophy, finding the effort to clarify mechanisms leading to incorrect behaviors particularly intriguing.
• - Positive Aspirations Towards Work: Young individuals value not only salary and fulfillment in their roles but also seek to delineate boundaries between their professional and private lives, emphasizing a balanced approach to work.

Following their presentation, both Tomimatsu and Le expressed how this internship offered them invaluable hands-on learning experiences that expanded their thinking and outlook on business practices.

Remarks from Shikigaku

Masayuki Yoshihara, Head of Marketing Promotion at Shikigaku, remarked, "This internship was designed to gather authentic perspectives from youth on how we can best promote our services. The ideas generated will be pivotal for our future marketing activities, and we remain committed to contributing to the education of emerging leaders in our society."

Future Prospects

Shikigaku intends to leverage the insights garnered during the internship to establish a robust foundation, promoting the concept of 'Work-Life New Balance'. This initiative aims to help organizations thrive while ensuring their members lead fulfilling lives. The company also plans to strengthen collaborations with educational institutions to continue supporting the development of future leaders.

Introducing the Online Community 'HYO-SHIKI'

Shikigaku has introduced a new perspective on work-life balance where work aligns with life, rather than existing in opposition to it. This philosophy emphasizes that through work, we gain the resources necessary to enrich our private lives. Therefore, work serves as a facilitator for personal fulfillment rather than as a detractor from it.

The 'HYO-SHIKI' online community, established by Shikigaku, aims to empower individuals to take control of their lives as they navigate their careers. Members have access to various resources, including webinars covering the foundations of Shikigaku principles, interactive sessions with management experts, and personal stories from those utilizing the HYO-SHIKI logic effectively. To date, over 1,500 members have joined this initiative.

Understanding Shikigaku

Shikigaku represents a management model based on conscious structural theory. It asserts that accurate perception leads to correct actions. However, misperceptions can distort decision-making processes. By addressing the underlying causes of misunderstandings within organizational frameworks, Shikigaku seeks to enhance productivity while minimizing confusion in team dynamics.

About Shikigaku

• - Company Name: Shikigaku Co., Ltd.
• - Website: Shikigaku
• - Headquarters: Tokyo, Shinagawa, Osaki 2-9-3, Osaki West City Building 1F
• - Stock Listing: Tokyo Stock Exchange Growth (7049)
• - Contact Number: 03-6821-7560
• - Business Scope: Organizational consulting, employee training utilizing Shikigaku principles, web service development, and related book publications.
• - Established: March 2015
• - CEO: Hirofumi Ando

This initiative highlights the value of bridging educational experiences with practical applications in the business world, emphasizing the importance of nurturing the next generation of leaders.