Sass Magazine recently celebrated the triumphant launch of its highly anticipated Summer Beauty Issue, which hit digital shelves on July 15. This event took place at the Vintage restaurant in New Market, Maryland, where a sold-out party was hosted to honor the achievements and stories of local women in the beauty industry. The celebration not only marked the success of the issue but also aligned perfectly with Sass Magazine's mission to uplift and highlight the voices of women throughout the region.
The Summer Beauty Issue proudly features Rachel Anne Warren, the owner of the Frederick Wig Company, gracing the cover as part of the magazine’s special series focusing on the "Perception of Beauty." Known for her passionate work in helping individuals experiencing hair loss rediscover their confidence, Rachel’s story goes well beyond conventional standards of beauty.
In her own words, Rachel expressed her surprise at being named the cover woman, stating, "I had no idea I would be on the cover of Sass. When Nicole of Spilt Polish Salon dropped me a line congratulating me, I was stunned! I felt honored, more than anything. And I wondered if anyone who doesn't know me would realize I'm wearing a wig!" Rachel also reflected on her close ties with Sass Magazine, conveying her admiration for the community and the magazine itself: "Every issue of Sass shows me just how big Frederick is, how strong the community of women, and how much more there is to explore."
The issue showcases inspiring stories of over a dozen women from the local area, celebrating individuality and entrepreneurship in a multi-dimensional approach. It features a diverse array of content, including:
- - Spotlights on more than 50 women-owned businesses featured in advertisements throughout the issue.
- - A dedicated “Woman to Watch” profile focusing on Jordan Lewis of JKW Beauty.
- - Business spotlights, such as The Artist's Palette Salon and Gallery, recognizing exceptional ventures within the community.
- - An editorial piece showcasing the diverse perceptions of beauty from four local women business owners.
- - An exciting makeover giveaway for two lucky recipients, which includes professional hair, makeup, and photography services, all rendered by women-owned businesses from Frederick.
In addition to celebrating local talent, the Summer Beauty Issue explores contemporary topics within the beauty realm, discussing trending elements like the viral TikTok sensation, The Everything Shower, alongside forward-thinking pieces on subjects such as Biohacking Your Beauty Routine and The Beauty Digital Revolution. The latter focuses on how innovations in AI, AR, and similar technologies are notably transforming the beauty industry landscape.
Kim Dow, the founder and CEO of Sass Magazine, emphasized the importance of this issue in light of the overwhelming response to their previous 2022 Beauty issue. "After the incredible response we had to our 2022 Beauty issue, we knew we had to bring it back for another round," Dow remarked. "Beauty is something we all connect with, in deeply personal and sometimes complicated ways. With this issue, we wanted to go deeper — beyond an Instagram-worthy flawless contour or perfectly curated skincare collection — and explore beauty in all its forms: physical, emotional, and yes, even technological."
To further its commitment to empowering women, every article in the Summer Beauty Issue was penned by female writers. This bold move embodies Sass Magazine's continued dedication to storytelling that is female-forward, embracing inclusive narratives and celebrating community connections. Readers can view the digital issue online at
sassmagazine.com/currentissue and can also subscribe for future print issues via the magazine’s Patreon at
patreon.com/sassmagazine.
Founded in Frederick, Maryland, Sass Magazine serves as a vibrant platform for women's lifestyle content, amplifying bold stories, career inspiration, and genuine connections within the community. Since its inception, the magazine actively strives to elevate women's voices across business, beauty, wellness, and personal experiences with an unwaveringly confident tone.