FMX's Creative Newspaper Ad for Ricoh Wins Prestigious Award for the Third Consecutive Year

FMX's Award-Winning Creative Work for Ricoh

The FIELD MANAGEMENT EXPAND (FMX), based in Shibuya, Tokyo, has once again proven its creative prowess by winning an excellence award at the 74th Nikkei Advertising Awards. Their newspaper advertisement for Ricoh, titled "Work with Space," showcases the company's commitment to supporting work-life balance and emphasizes the concept of "余白" (space) in the work environment. This marks FMX's third consecutive win in this prestigious awards category, reflecting its dedication to innovative advertising.

Award Details

The winning piece was a prominent 15-column layout ad published in the Nihon Keizai Shimbun on November 23, 2024, as part of Ricoh's initiatives celebrating Labor Thanksgiving Day in Japan. FMX played a pivotal role in the creative process, overseeing everything from copywriting to design and page layout. In doing so, they provided a meaningful visualization of Ricoh’s values and philosophy, amplifying the brand's message about transforming how we work.

The Creative Team Behind the Success

The project was led by an accomplished team at FMX, including:

- Creative Director, Copywriter & Planner: Takunori Kurimoto
- Art Director: Taishi Sumi
- Copywriters & Planners: Kohei Higuchi, Haruka Iburi, Ryunosuke Tanaka
- Designer: Asuka Ikegawa
- Producer: Noriyuki Hirayama
- Project Manager: Maiko Tanaka

Concept and Execution

What sets this advertisement apart is its strategic use of space. FMX opted to leave ample room within the 15 columns, allowing the reader to fully engage with the message. This deliberate design choice ensures that the communication is not just visually appealing but also resonates deeply with the audience. The ad effectively illustrates Ricoh's goal of fostering a transformative approach to work, enhancing both trust and familiarity with the brand.

Recognition and Legacy

This recognition follows FMX's previous accolade at the 46th Japan BtoB Advertising Awards in the newspaper advertisement category, further validating the impact of their creative work. The Nikkei Advertising Awards, founded in 1952 by the Nihon Keizai Shimbun, celebrates advertising excellence, highlighting innovative and completed campaigns that appear in their publications. In its 74th year, the awards honored 46 distinct campaigns published between October 1, 2024, and September 30, 2025.

About FMX

Founded on January 4, 2021, FMX is a creative company composed of professionals dedicated to driving growth for clients through innovative solutions. With a strong focus on consulting, agency services, and event management, FMX delivers agile teams tailored to meet diverse client needs. Their mission, "Creation Beyond Imagination," reflects their commitment to enhancing customer experiences (CX) through comprehensive consulting and dynamic communication strategies. The company, located at 5-53-67 Jinguumae, Shibuya, Tokyo, employs around 280 professionals working collaboratively to redefine creative excellence.

Conclusion

FMX's consecutive achievements at the Nikkei Advertising Awards illustrate its relentless pursuit of creativity and excellence in the advertising industry. The ad for Ricoh not only shines a light on the brand's ethos but also underlines FMX's role as a leader in innovative advertising solutions. As they continue to push boundaries, FMX solidifies its position as a formidable force in the world of creative advertising.