#USA #Hamilton #BOMBAY SAPPHIRE #E1 Series #Team Brady

BOMBAY SAPPHIRE® Enters the World of Sports with E1 Series Partnership

In a groundbreaking move, BOMBAY SAPPHIRE® has announced a global partnership with the E1 Series, marking its official entry into the sports entertainment arena. The E1 Series is celebrated as the world’s first all-electric powerboat racing championship, and this alliance combines thrilling sports action with a commitment to sustainability and environmental respect.

This partnership designates BOMBAY SAPPHIRE as the Official Gin Partner of the UIM E1 World Championship, where the brand's imagery will be showcased throughout the championship events. The E1 Series features collaborations with sports icons like Marc Anthony, Steve Aoki, LeBron James, Virat Kohli, Rafael Nadal, and Will Smith. Additionally, BOMBAY SAPPHIRE will lend its support to reigning champions Team Brady, owned by NFL legend Tom Brady, along with Team Drogba, captained by Didier Drogba and Gabrielle Lemaire, further enhancing its branding opportunities for the upcoming season.

As part of this exciting partnership, BOMBAY SAPPHIRE will take on the role of the Official Cocktail of E1, delighting guests at the exclusive Ocean Club with refreshing BOMBAY SAPPHIRE cocktails, including the beloved BOMBAY SAPPHIRE and tonic as well as the BOMBAY SAPPHIRE Sparkling Lemon cocktails — a perfect representation of the brand’s vibrant personality.

The events are set against stunning backdrops, including Lake Maggiore in Italy, Monaco, and Miami, creating an enticing environment for spectators. The partnership introduces a captivating blend of multisensory experiences, calling on audiences to embrace the beauty of the natural blue world while engaging with the innovative spirit of both brands.

Natasha Curtin, the Global VP at BOMBAY SAPPHIRE, expressed enthusiasm about this collaboration, stating, “This partnership between BOMBAY SAPPHIRE and E1 is a bold new chapter in our global journey, bringing our ‘Step Into The Blue’ campaign to life on an electrifying, international stage. We celebrate innovation, sustainability, and the awe-inspiring beauty of our priceless natural blues.”

The E1 Experience and Environmental Commitment

E1 isn't merely about racing; it creates a new global sports platform that fuses exhilarating competition with entertainment while emphasizing ecological responsibility. With a seven-race calendar set for this year, BOMBAY SAPPHIRE aims to amplify the excitement by collaborating with top bars and industry figures to craft unique experiences for guests, ranging from culturally inspired events to exclusive drinks, including the iconic BOMBAY SAPPHIRE Tonic.

Each E1 team features a male and female pilot, ensuring representation from the worlds of motorsport and powerboat racing. Beyond the thrilling races, teams are committed to engaging with local communities where the championship takes place, actively promoting initiatives to rejuvenate oceans and aquatic ecosystems.

Aligning with E1's mission to pioneer change in marine mobility, BOMBAY SAPPHIRE’s partnership is deeply rooted in a shared dedication to celebrating the beauty of the natural world. As part of this collaboration, BOMBAY SAPPHIRE will proudly serve as the Presenting Partner of the E1 Series Blue Impact Championship, focused on safeguarding and rehabilitating water ecosystems at the race locations.

For over 25 years, BOMBAY SAPPHIRE has prioritized environmental responsibility, exemplified by their unique process of crafting gin using ten hand-selected botanicals sourced from sustainable suppliers worldwide. The brand’s distillery in Laverstoke Mill, southern England, is recognized for its minimal environmental impact, having received the “Outstanding” award from BREEAM® and achieving Wildlife Habitat Council certification in 2023 for its efforts in biodiversity and wildlife support.

Rodi Basso, Founder and CEO of E1, welcomed BOMBAY SAPPHIRE to the championship, asserting that this partnership reinforces E1’s position as a leading force in global sports and entertainment. “With celebrity endorsements, competitive racing, and a commitment to stimulate change, we are the sport of tomorrow that innovative brands are backing today,” he said.

This partnership with E1 presents a natural synergy for BOMBAY SAPPHIRE, as both entities share a commitment to sustainable practices and the pursuit of redefining water-based sports. For additional information regarding upcoming races and the partnership, visit BOMBAY SAPPHIRE or follow their updates on social media @BombaySapphire.

As BOMBAY SAPPHIRE steps into this new arena, it promises to create lasting impressions while celebrating the intricacies of our environment and the electric thrill of competition.