#Japan #Osaka #Platinum Label #CICA Cleansing Balm #VC Cleansing Balm

A New Addition to the Platinum Label Skincare Line

The popular skincare brand, Platinum Label, celebrated for its high-quality and affordable beauty products, has officially announced the release of its latest innovation: a cleansing balm designed to effortlessly remove even the heaviest makeup. Slated for release on May 1, 2025, this cleansing balm promises to be a game-changer for beauty enthusiasts looking for gentle yet effective makeup removal solutions.

Background of Development

In the fast-paced world we live in, makeup routines can be elaborate. However, it’s crucial to make sure that our skin is cleared of makeup at the end of the day. Many women face the challenge of removing stubborn makeup, often requiring multiple steps including makeup removers and cleansing oils. While oil cleansers can be effective, they can also lead to dryness and irritation.

Recognizing these common concerns, Platinum Label set out to create a product that not only removes unwanted impurities but also retains essential moisture for the skin. Over the years, from January 2014 to March 2025, the brand has sold over 15 million units, making it a respected name in daily skincare. The new cleansing balm was developed with the aim of addressing consumer needs while maintaining a commitment to environmental sustainability.

Sustainability Mindset

Addressing global environmental issues related to microplastics, Platinum Label has re-evaluated the ingredients used in its products. The formulation avoids polyethylene, which poses stability challenges. Through diligent testing and adjustments in sourcing and manufacturing processes, the brand has successfully created a smooth and melting texture. This formulation closely resembles cleansing oils and delivers powerful cleansing capabilities while quickly targeting mascara and stubborn pore impurities.

Product Features

Platinum Label's cleansing balm excels in meeting both effective cleansing and skin hydration. Blending liquid ester oils with a viscous paste oil, the balm glides smoothly over the skin, dissolving makeup without leaving it feeling tight or dry afterward.

Initially, the balm may feel slightly firm, but as it's massaged into the skin, it effectively lifts makeup and impurities while providing a refreshing experience. Upon rinsing, sensations of residue are minimized, leaving the skin feeling clean and pleasantly hydrated.

In Platinum Label CICA Cleansing Balm, the added ingredient Centella Asiatica (known for its skin-soothing properties) assists in protecting against skin irritation while delivering hydration. Enhanced by moisturizing ingredients like grape seed oil, this balm is infused with a relaxing floral-green fragrance.

Product Specification:

• - Name: Platinum Label CICA Cleansing Balm
• - Volume: 100g
• - Price: ¥1,760 (including tax)

In contrast, the Platinum Label VC Cleansing Balm includes a derivative of Vitamin C, infused with a refreshing citrus scent. This variant is crafted for those looking to energize their skincare while cleansing.

Product Specification:

• - Name: Platinum Label Cleansing Balm AS
• - Volume: 100g
• - Price: ¥1,760 (including tax)

Brand Philosophy

The driving vision behind Platinum Label is to empower every individual with confidence through beautiful skin. The brand's core philosophy is centered around creating products that are not only accessible in terms of pricing but also effective in enhancing one's natural beauty. By focusing on high-quality and cost-efficient solutions, Platinum Label ensures that everyone can benefit from luxurious skincare without breaking the bank.

Company Overview

• - Company Name: Doshisha Co., Ltd.
• - CEO: Masayuki Nomura
• - Headquarters: Osaka, Japan
• - Established: January 1977
• - Capital: ¥4,999,300,000
• - Website: Doshisha Co., Ltd.

Customer Inquiries

For more details or inquiries regarding this product, please reach out to the Doshisha Customer Service at 0120-104-481 (Monday to Friday, 9:00 AM - 5:00 PM).

_Release information is accurate as of the publication date, and changes may occur without notice._