#Hokkaido #FoundingBase #Hyakunin Beach

Introduction

In Hokkaido's Erimo Town, a pioneering project is underway at the Hyakunin Beach Auto Campground. FoundingBase, a Tokyo-based company, has initiated a demonstration of an unmanned reception system aimed at streamlining operations while maximizing revenue through digitalization. This initiative comes at a crucial time as the locality grapples with staffing shortages, and seeks to enhance the guest experience by reallocating resources towards marketing and hospitality improvements.

Background of the Initiative

Many local public facilities across Japan still rely on outdated methods for customer management, often using paper logs and separate systems for booking and actual usage. The Hyakunin Beach Campground has faced similar challenges, where staff time spent on check-ins and facility explanations detracts from efforts to attract guests and enhance the site’s appeal. In response, FoundingBase has developed and is testing its unmanned reception system to address these operational inefficiencies.

Overview of the Demonstration Experiment

The experiment offers two distinct digital experiences for both users and administrators, allowing for a multifaceted evaluation of operational efficiency.

Self Check-In and Automated Site Allocation

Visitors can check in via provided tablets or their own smartphones. The system automatically identifies and displays vacant sites, enabling guests to instantly enjoy their stay upon arrival.

Centralized Management of Reservations and Payments

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