Hisense Showcases AI Potential with 'AI YOUR LIFE' at FIFA Club World Cup 2025

On June 30, 2025, Hisense, a key player in the consumer electronics and home appliances sector, proudly demonstrated its leadership in artificial intelligence (AI) during the FIFA Club World Cup 2025. The company promoted its slogan 'AI YOUR LIFE' on digital billboards, emphasizing a vision where human-centric innovations intertwine with intelligent technology.

The Rise of AI in Consumer Electronics

Hisense is recognized as one of the first consumer electronics brands to harness the potential of AI, consistently integrating it into their product development. At the heart of their smart ecosystem is the Hi-View AI Engine X, the company's most powerful AI processor to date. This advanced processor, leveraging deep neural network models, has the ability to learn and adapt like the human brain. Its features optimize image and sound quality across a wide range of content, from dynamic sports broadcasts to cinematic films and immersive gaming experiences.

The Hi-View AI Engine X is fundamental to the next generation of ULED AI televisions, incorporating four flagship features: AI Picture for realistic contrast, color, and motion; AI Sound for clarity and immersion in various acoustic conditions; AI Scenario modes for automatic switching; and AI Energy saving for enhanced efficiency. Together, these innovations create an intelligent solution that elevates the viewing experience, allowing fans to immerse themselves in every match while enjoying the goals and on-field events.

Smart Home Solutions for Modern Living

Hisense goes beyond televisions with its smart solutions that enable users to control home devices from mobile devices through its ConnectLife platform. From AI-assisted cooking to personalized laundry tips, users can access smart applications designed to simplify various household tasks. One standout product is the PureFlat Smart Series refrigerator, featuring a 21-inch touchscreen and intuitive control of connected devices.

No matter if it's about consumer electronics or home appliances, Hisense's mission centers around the home, which is epitomized by the essence of love. With the integration of artificial intelligence, this concept gains a new significance, enhancing the intuitiveness, responsiveness, and emotional engagement of technology. Amid the high-stakes football competitions on the world stage, Hisense invites all fans to 'capture moments' using intelligent products that understand, adapt, and inspire.

A Commitment to Sports and Beyond

Founded in 1969, Hisense is a leader in the global market for consumer electronics and home appliances, operating in over 160 countries. The company specializes in high-end multimedia products, home devices, and intelligent IT solutions. According to the analytics firm Omdia, Hisense ranks second in global television sales (2022-2024) and leads in the segment of 100-inch televisions and larger.
As the official partner of the FIFA Club World Cup 2025, Hisense continuously collaborates with the sports world to reach audiences globally. By promoting its commitment to AI and user-friendly technology, Hisense is redefining how technology enhances everyday life, aiming to resonate with consumers and football fans alike.