#USA #Los Angeles #Kwanza Jones #Apollo Theater #Culture In Motion

The Apollo x Kwanza Jones Present 'Culture In Motion'

In a vibrant announcement on December 3, 2025, coinciding with the global initiative of Giving Tuesday, The Apollo and renowned artist, entrepreneur, and philanthropist Kwanza Jones introduced an ambitious national tour named 'Culture In Motion™'. Set to launch in January 2026, this initiative aims to extend The Apollo's nearly century-long legacy into communities across the United States, emphasizing cultural accessibility and community engagement.

Overarching Vision

The tour is propelled by a multi-million dollar investment through the Kwanza Jones & José E. Feliciano Initiative, in collaboration with the SUPERCHARGED Boost Bus. This endeavor is not merely a showcase of performing arts but a movement designed to foster community power through creativity and connection.

The tour's primary mission is to strengthen cultural relevancy and community ties, bringing The Apollo’s programs, creative interactions, and the transformative SUPERCHARGED® experience directly into diverse neighborhoods nationwide. As Kwanza Jones emphasizes, this initiative is about more than just art; it’s a vehicle for empowerment and inspiration.

The Boost Bus: A Cultural Hub on Wheels

A standout component of 'Culture In Motion' is the SUPERCHARGED® Boost Bus™, envisioned as a mobile cultural center that engages locals with The Apollo's artistic history. The Boost Bus will carry the spirit of The Apollo including performances, storytelling, and the legendary Amateur Night ethos directly into communities,

This mobile hub aims to create active engagement, providing a significant boost for participants and communities alike positively impacting cultural dynamics.

Program Pillars

'Culture In Motion' is anchored on four key pillars:
1. Artistic Accessibility: Offering live performances, creative showcases, and Apollo-style programming, ensuring that culture is experienced firsthand by the communities.
2. Community Engagement: Collaborating with cultural institutions, schools, and grassroots organizations to grow local involvement and ownership.
3. Empowerment: Hosting activities that ignite creativity, encourage innovation, and turn inspiration into action.
4. Legacy and Innovation: Fusing The Apollo's rich history with new formats, technologies, and emerging voices, while honoring its past.

Collaborative Impact

This ambitious tour is co-produced by The Apollo and SUPERCHARGED by Kwanza Jones. Known for revolutionizing engagement through dynamic experiences, SUPERCHARGED combines experiential design and storytelling, bridging The Apollo's storied past with bold future programming.

Kwanza Jones, a board member and an alumnus of The Apollo, reflects on the organization’s true spirit: “The Apollo is not merely a stage; it's a space where individuals can find their voice, reclaim their power, and take action.” Her own journey began on the Amateur Night stage, underlining the personal and communal significance that The Apollo holds.

The synergy created on this tour not only reflects the essence of Giving Tuesday's spirit—strengthening communities through generosity—but also aims to directly share The Apollo's core mission with the American public, marking the next chapter in its storied history.

Exciting Launch Ahead

Kickstarting the tour in Harlem at The Apollo, the inaugural celebration is scheduled for January 2026, followed by an extensive journey during Grammy Week through vibrant cultural hotspots in Southern and Northern California, including locations such as:

• - Los Angeles
• - Long Beach
• - Inglewood
• - San Diego
• - Santa Clara
• - San Francisco
• - Oakland
• - Sacramento

The tour will also navigate through major cultural centers, campuses, and venues across the U.S., including Chicago, Atlanta, Miami, and Washington D.C., with more stops to be announced. International destinations are also being considered for 2027, indicating the far-reaching impact staked by 'Culture In Motion.'

Join the Movement

As the culture-forward initiative begins to unfold, communities and organizations interested in participating or hosting events can explore further information through boostbus.com. Get involved and drive culture forward with the hashtags #CultureInMotion and #CultureBoost.

About The Apollo

The Apollo is a cultural beacon in the United States, founded in Harlem and deeply rooted in connecting people across New York, the nation, and worldwide since 1934. It celebrates, creates, and presents diverse works centered on Black artists and voices from the African diaspora, serving as a catalyst for social and civic initiatives and representing a pinnacle of Black culture and creativity.

For more details, please visit apollotheater.org or connect on social media at @apollotheater and #ApolloRoadshow.

About SUPERCHARGED® By Kwanza Jones

Founded and led by Kwanza Jones, SUPERCHARGED by Kwanza Jones is a pioneering creative studio and empowerment platform. The studio crafts vibrant music, innovative media, and transformative experiences that enhance confidence, build community, and inspire impactful action. With a mission to elevate culture and expand human potential,

For more information, explore kwanzajones.com or follow @kwanzajones with the hashtag #Culture.

About Kwanza Jones & José E. Feliciano Initiative

Established in 2014 by Kwanza Jones and José E. Feliciano, this private family office reinforces the belief that philanthropy is an investment rather than a mere gift. The initiative combines strategic investments with purpose-driven philanthropy across four pillars: education, entrepreneurship, equity, and empowerment. With over $250 million committed towards transformational work, they strive to strengthen communities and drive meaningful impact. For details, visit jonesfeliciano.com.